Meet Kathi Kruse. I’m an Automotive Social Media Marketing Expert, Blogger, Consultant, Author, Speaker and Founder of Kruse Control Inc.
Born in the heart of Los Angeles to a family of “car people”, Kathi’s interest in cars blossomed on the freeways of Southern California. Her passion for cars and a superior aptitude for business catapulted Kathi into a career that combines her two loves.
Kathi started at the ground floor of a dealership in 1979 and methodically worked her way up through all levels of dealership operations. Kruse Control has won numerous awards for achievement working with dealerships to increase annual sales to over $100 million while winning #1 in sales, service, parts, and customer satisfaction.
In 2009, Kathi witnessed the comprehensive shift happening in dealership marketing. Social Media was changing how people bought and serviced cars. Kruse Control coaches, trains & delivers Webinars focused on integrating Social Media and online reputation management into dealership operations.
Kathi is the author of “Automotive Social Business – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media“. Her Kruse Control Blog is published by many automotive industry media sources and Kathi speaks frequently about Automotive Social Media.
Since 2002, Kruse Control has bridged the balance between 30 years of ‘best practices’ dealership management experience and creative new media marketing methods to generate results for dealerships and manufacturers across the US and Canada.