Kathi Kruse blends new media savvy with toughness learned in the trenches
When Kathi talks about her path to Social Media and Digital Marketing, she does it with a smile. She’s thankful for the fond memories and for an abundance of experience, which effectively prepared her for today’s biggest marketing challenges.
Competition has been redefined in the Digital Age and Kathi is no stranger to the constant change it brings. Actually, she thrives in situations that allow her to witness the changes, challenges and opportunities first-hand, then cultivate success for her clients.
Part of Kathi’s success can be attributed to experience and toughness, but another huge component is her ability to see, understand and leverage new tools and technologies.
An LA-born girl with car people roots, she gravitated toward one of the most highly competitive, male-dominated industries anywhere: the car business. Every step along the way was its own test, which she passed with flying colors. Her experience traversed every job from ground-floor, entry level to the highest executive office where she managed, and served as a consultant for dealerships and auto groups producing hundreds of millions of dollars annually.
“The common thread,” she adds with a wry smile, “is that the need to be smarter, tougher, and work harder along the way makes me fiercely proud of what I’ve accomplished so far, and enormously excited about the work I do today, helping businesses in all industries and niches unleash the vast potential of Digital Marketing.”
Here’s what 1950’s Los Angeles looked like. Take a short drive around the time when Kathi’s grandfather was a car dealer (notice the bustling GM factory at the end):
For Kathi, The car business was a great teacher and while it’s similar in many ways to all industries, it has unequalled challenges. Transcending a historically adverse reputation is tricky. However, in the Social Space it is not only possible, but it is the most significant and viable approach to positively impact customer loyalty and promote sales lead generation.
“The best way to reach tomorrow’s customer today is to leverage Social Media; but where social channels are common, results are not. Everyone wants great results. Many people give up when it becomes difficult, and that represents an epic opportunity lost. I can’t accept that! Today’s business environment has become increasingly Social. No one can afford to ignore that. I approach this task with field-tested, combat-ready techniques and best practices: a strategic plan and tools to measure, achieve and sustain success.”
Today, Kathi Kruse is a noted author, speaker, business analyst, social media and digital marketing consultant and trainer. She looks forward to your challenge and creating a Social Media and online marketing strategy to drive growth in leads, customers and sales. Tapping Social Media’s power isn’t optional anymore, it’s essential, so reach out and start growing now by contacting us!
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