AUTOMOTIVE SOCIAL MEDIA SERVICES

Hire Kruse Control.

Do you have a Social Media strategy to engage your audience and generate leads? Consumers spend an average of 11 hours online shopping for their next car.  When 84% of consumers say a recommendation from friends & family influences their decision, Social Media is where that conversation takes place.  Social Media is word-of-mouth…digitized.

What Makes Kruse Control Unique? If you’ve read Kathi Kruse‘s Kruse Control Blog you know how passionate she is about the car business. Having spent her entire career managing successful stores, her current passion is to empower dealers and their staff to capture business and build stellar online reputations with the tools now available on Social Media. Kruse Control takes it another step further by providing one-on-one Automotive Social Media strategy combined with education and training customized to the needs of each dealership.  Our goal is to empower your dealership to be self-sufficient in the understanding, managing and implementing of Social Media.

Social Media Content Strategy Coaching “Give me ONE day and I’ll improve your Social reputation.”
Any engagement with Kruse Control begins with one-on-one Social Media strategy session to understand the unique needs of each dealer client. There is no one-size-fits-all approach for Automotive Social Media!  Our objective of Social Media strategy consulting is to map and integrate Social Media within your store’s existing marketing framework and in your daily operations.

Automotive Social Media Training The functionality of Social Media and the way we use it changes nearly every day.  After Kruse Control creates a Social Media strategy for your dealership, we provide training to maintain that strategy to fine-tune what is and isn’t working.  Social Media marketing cannot succeed without the grassroots-participation of your staff.  Let Kruse Control support your Social marketing through the coaching and training of your staff.  They are critical to your Sales and Service marketing goals.  Kathi Kruse, the founder of Kruse Control Inc., is also available for workshops to help larger groups within your organization better understand and leverage Social Media.

“Community Managers” With 3 decades of auto retail experience, we understand how daily operations can make it difficult to manage and maintain a successful presence on Social Media. Communication between your fans, your staff and your store is vital.  Successful Social campaigns generate many quality leads that require diligent attention.  A responsible person, your “Community Manager”, ensures it’s all handled timely and accurately.  Kruse Control provides part-time staff members who can manage your Social Media content creation, follow up responses and drive leads to your sales and service departments.

Online Reputation Strategy Coaching Your reputation is the key intangible in customer decisions.  It’s an unavoidable fact that there are influential places online where dissatisfied customers go to let off steam. These negative reviews hurt your ability to sell and damage your store’s reputation. But, for every dissatisfied customer, there are at least 100 happy customers who could be invited to tell their story. The only way to protect your online reputation is to become proactive. Let Kruse Control implement our successful systems based on years of award-winning customer satisfaction strategies.  Consistent authentic reviews provide your potential buyers a truer picture of what your loyal happy customers experience every day.

Dealership Blog Strategy Coaching A Blog is an online journal that’s critically important to your Automotive Social Media marketing and online reputation. Your blog will generate traffic to your website, integrate your Social Media and provide a forum to engage your audience.  Search engines take particular interest in blogs–they’re rich with keywords and fresh content–thereby increasing your page-rank.  Let Kruse Control train your staff in blog-writing and provide editing support for your dealership blog.

TESTIMONIALS

“Kathi is a solid resource in dealership Social Media. She has combined her many years of dealership experience with her expert knowledge of Social Media to make a real impact on the auto industry. In short, she knows what needs to be done and how to make it happen.”
Todd Leutheuser
Managing Director
Southland Motor Car Dealers Assoc.

“A true genius at Social Media, Kathi Kruse has an intuitive understanding of how it applies to dealership operations. An expert at the various platforms and how they interact with each other, she has shown me how Social Media can generate leads. Where most of us are playing catch up, she’s a leader.”
Brian Meyers
GSM, Honda Cars of Corona