The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket

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Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize you won't be heard until the music stops. Similarly, the amount of content that's being published on the web is deafening. Content marketing on the web is exploding. By 2020, the amount of web-based information (most of it consumer-driven) is … [Read more...]

Your Biggest Mistake in Content Marketing and How to Avoid It

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Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right platform to reach your ideal clients is key and then it comes down to the actual creative component. How will you, either as a business owner, marketing manager, or even salesperson, put words on the page, shoot videos and take pictures of all the … [Read more...]

Stop Allowing 3rd Party Review Sites to Dictate Your Sales Revenue!

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We've heard a lot about content marketing and how it can create traffic, leads and sales for your business. What we haven't heard a lot about is utilizing content marketing to help build and retain your online reputation. Up until now most business owners have felt like they were powerless over the online review sites like Yelp and Google+. The information on these sites can dictate whether a prospect will buy from you or not. When 94% of … [Read more...]

What is Content Marketing and Why Do I Need It?

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Content marketing is a vital component of your business' overall digital marketing strategy. You may have heard the term "Content is King" over that past few years but what power does this "King" actually have when it comes to driving traffic, leads and sales? At the core of your marketing should be useful information. It should attract, convert and eventually close sales. Content marketing then is your business' ability to be the most helpful … [Read more...]

The Rule of 7: How Social Media Beats Other Forms of Marketing

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It's clear that the more contact you have with customers and prospects, the easier it is to develop and sustain sales relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. If you've been around marketing for a while, you've probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to hear the advertiser’s message at least 7 times before … [Read more...]

How to Succeed in 2014 If You’re New to Social Media

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Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in at 10+ years since the beginning of the Social … [Read more...]

Change Schmange: How to Never Worry about Facebook Changes Again!

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By now you may have heard that Facebook changed the algorithm that determines which "stories" show up in the News Feed. Some users are seeing posts from brands drop by as much as 88%. Facebook changes happen regularly (especially in the last few months) and I don't know about you but I like to have a little more control over how my business speaks to its customers. Facebook changes always cause a stir but this latest algorithm change has … [Read more...]

How to Survive the Latest Facebook Changes and Come Out on Top

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It's about to get weird. Facebook recently announced that business pages will soon see the organic reach of their posts drop off. Organic reach is the level at which your content is seen, liked, shared and commented on without any paid enhancement. In Facebook's document entitled "Generating business results on Facebook" they acknowledge the impending drop-off in organic reach and follow it with an ad pitch; marketers/social media managers are … [Read more...]

The Ultimate Secret to Success in Social Selling

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When nearly 80% of salespeople who use Social Media as a selling tool outperform those who don't, you might see this as the right time to jump on the Social Media bandwagon. Many successful salespeople are finding that their leads just aren't what they used to be and they're taking matters into their own hands to generate warmer leads from their respective networks. It's awesome to see these numbers for Social selling but the fact is they don't … [Read more...]

Overwhelmed by Social Media? Stay Grounded with These 3 Tips

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Social Media isn't new anymore but there are plenty of dealerships and other businesses that are not delivering a consistent message to their fans/followers. Chances are you've heard that Social Media marketing can enhance your business but it's hard to know which way to turn when you don't know the destination. I get it. I've sat in your chair. It's that conspicuous sense of overwhelm that creeps into your head on a regular basis. Having nearly … [Read more...]