Welcome back to the BIG 2nd installment of Content Campfire! If you’re new, this is a recap of noteworthy nuggets on content marketing, social media and SEO, along with some interesting topics that you might not have heard about.
This all started as an email to my clients in which I shared important news I thought they’d like to know about. I’m trying it as weekly post and your feedback is always welcome!
This week was a milestone for me. I launched my pilot online course on Facebook Marketing. I decided to offer it only to subscribers and I capped the seats at 50 so I would have time to help students get the most out of their training. I’ll be launching full courses in the future but this one was my first and it feels good to be helping people on a grander scale.
Now, grab your coffee (or tea), let’s all get cozy and relax in the warm glow of Content Campfire, shall we?
In case you haven’t noticed yet, the Twitter share counts on your blog are gone.
Twitter has eliminated the Twitter Count API.
What that really means is, you will no longer be able to see the number of shares a particular URL gets as the Twitter Count API cannot be called.
The online marketing world is dismayed at this decision and it makes one scratch their head at the absurdity.
Twitter Count was an important metric that many of us have leveraged as social proof, telling the world about the relevancy of our posts. It’s also been one of the ways agencies measure results and deliver evidence to their clients. That has all changed now.
Jay Baer posits what this will do for Twitter. We’ll have to see how things actually roll out but I’d bet Jay’s onto something here.
Whether you’re a typical or not-so-typical business owner, chances are you have many questions about content marketing. Michael Brenner shares his insights on 15 frequently asked questions around content marketing and its integral effect on your online success.
With 2016 right around the corner, why are so many brands still pushing their less-than-stellar content out onto the Internet?
Around this time last year, I wrote a post on the marketing trends for 2015 describing how brands/businesses will take a more holistic approach to their content now that Google has moved to rewarding quality content in search.
Rather than continuing to create and share mundane and uninteresting content, businesses must create and share content that is meaningful and relevant if they want their business to stand out from competitors (and be readily found in search).
Fortunately, business owners and marketers now have plenty of content tools available that can help them create and publish high-quality content for their target customers.
Many businesses are unknowingly violating FTC advertising rules, especially with online reviews! Fake reviews are still common (I saw another massive violation just the other day on a dealership’s Yelp profile).
Ms. Engle talks about how marketers can stay informed as the FTC issues guidelines for testimonials and endorsements in their advertising, and how to do that without being deceptive.
“If you want to stand out, you must be what others can’t…yourself.”
Social selling cannot be done effectively without creation of your personal brand. I’ve written a lot on this topic:
- What Social Selling is…and What It’s Not
- 15 Ways to Wreck Your Personal Brand & Fail at Social Selling
- Social Media & Personal Branding: Think Before You Post
Brian Fanzo says, “Don’t think about it as building a brand, think about it as establishing a digital reputation.” You’ve spent countless years building up your reputation with friends, previous employers, colleagues and clients. Now, you need a digital version!
You don’t necessarily need to call it a brand or a reputation, as long as you develop your story…which will become your digital first impression.
I love to hear people’s stories and I think you do too. Alec Baldwin captures them very, very well as he interviews some of the world’s most amazing people.
The latest episode is with Amy Schumer, which is all kinds of awesome. The 3 previous episodes are some of the most amazing interviews I’ve ever heard:
- Dan Rather tells the truth behind his firing at 60 minutes and give commentary on the sad state of our media.
- Carol Burnett tells stories of days with Harvey Corman, Tim Conway and all the others who were part of the Carol Burnett Show. It’s an incredible behind-the-scenes glimpse of iconic TV.
- William Friedkin (Director of “The French Connection” and “The Exorcist,” among others) tells the awesome story behind what it took to get the famous chase scene in The French Connection filmed, which includes a bribe to the MTA. He also shares the story of casting Linda Blair in The Exorcist.
If you have some time on your hands, go back into the archives because, seriously, there are some gems!
That’s it for now. Go out and create some awesome content…and have yourself a great Thanksgiving week!