Is Your Content Marketing Just Noise-Shaped Air?

content-marketing-strategy

Content marketing without strategy is like a potato trying to whistle. Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. What is quality content? It's information your customers need in order to develop expectations and inform their buying decisions. The new season of Veep just started on HBO. There's a hilarious scene early on where Selina Meyer's (Julia … [Read more...]

Anatomy of a Great Blog Post: Are You in Good Shape?

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Everybody wants to be in shape. Whether it's your business or your body, achieving good health isn't always easy. When it comes to answering your customers' questions, solving their concerns and converting sales, your blog is a key component to a healthy regimen. A great blog post has many moving parts and it's your decision whether you want to put forth a half-hearted attempt or strive to be the best you can be. I've been conducting an … [Read more...]

Blog Basics: How to Start a Business Blog

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"The secret of getting ahead is getting started." ~Mark Twain A business blog is essential in today's online marketing climate. Customers are looking for reliable information to support their purchase decisions and you need to be there answering questions (just as you would via phone, email or in person).  Even with all the talk and expert advice given that blogs are highly beneficial, many businesses still haven't taken action. One obstacle … [Read more...]

Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between

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The path to the sale has many twists and turns. It's not always easy to determine where and when you can provide the most value to your target customers along that road. Social Selling, as part of your overall sales process, helps identify where those twists and turns occur and where sales are in danger of going of the cliff. "You can't turn a no into a yes without a maybe in between." ~Frank Underwood, President of the United … [Read more...]

The 4 Cornerstones of Content Marketing That Educate and Build Trust

Cornerstones-Content-Marketing

"Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others." ~Simon Sinek In today's climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing. What Delivering Real Value Means Today Real value is … [Read more...]

Top Social Media and Content Marketing Trends for 2015

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More than ever, we're seeing businesses take a holistic approach to marketing. Social Media marketing is no longer something you do as an afterthought. Businesses are taking steps to integrate content creation within their organization. There was so much growth in 2014 and now we're seeing that Social Media and Content Marketing will be even bigger in 2015. Over 70% of US online adults use some form of social media networking. (Pew Internet … [Read more...]

You’re Not Relevant: 6 Content Marketing Tips to Avoid Blending In

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"The tiny cost of failure is dwarfed by the huge cost of not trying." ~Seth Godin Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened. When it comes to marketing, there is nothing worse than blending in. Being considered "not relevant" either through your marketing messages or by … [Read more...]

4 Actions to Provide Real Value, Not Just Content in Marketing

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Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing channels are growing and becoming more complex. Social … [Read more...]

Is Your Content Worth Sharing? Storytelling Techniques in Social Media

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A good story gains its own life on social media. A great story gets shared...a lot. Is your content on social media worth sharing? Storytelling remains one of the key factors in attracting leads and closing sales. No matter where your "content" is published (on social media and online, TV, radio or even a billboard), masterful storytelling techniques play a significant role in the outcome of your campaigns. I've been following this little … [Read more...]

10 Indispensable Steps to Writing a Great Blog Post

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Blogging for business is an integral part of your overall marketing strategy whether you're marketing your business or integrating Social Selling into your sales process. Blogging has been around since the late '90s but many businesses and salespeople are still very new to it. The steps to writing a great blog post aren't always easy to figure out and that can make you unsure of where to start or what to say. The benefits of blogging are … [Read more...]