The Power of Social Media for Business–No Matter Where You Are


We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford dealer 20 group and I'm impressed with their … [Read more...]

6 Ways to Alienate The Modern Connected Buyer #SocialSelling


Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don't … [Read more...]

Social Media Manager Job Description: A Complete Guide


“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]

Why Content Marketing is Your Ticket to More Business


Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than offering helpful, useful information that prospects can readily access. A recent study by eMarketer shows that US consumers are choosing small businesses because of the personalized experiences they provide compared with larger corporate-owned … [Read more...]

The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket


Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize you won't be heard until the music stops. Similarly, the amount of content that's being published on the web is deafening. Content marketing on the web is exploding. By 2020, the amount of web-based information (most of it consumer-driven) is … [Read more...]

Your Biggest Mistake in Content Marketing and How to Avoid It


Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right platform to reach your ideal clients is key and then it comes down to the actual creative component. How will you, either as a business owner, marketing manager, or even salesperson, put words on the page, shoot videos and take pictures of all the … [Read more...]

Stop Allowing 3rd Party Review Sites to Dictate Your Sales Revenue!


We've heard a lot about content marketing and how it can create traffic, leads and sales for your business. What we haven't heard a lot about is utilizing content marketing to help build and retain your online reputation. Up until now most business owners have felt like they were powerless over the online review sites like Yelp and Google+. The information on these sites can dictate whether a prospect will buy from you or not. When 94% of … [Read more...]

What is Content Marketing and Why Do I Need It?


Content marketing is a vital component of your business' overall digital marketing strategy. You may have heard the term "Content is King" over that past few years but what power does this "King" actually have when it comes to driving traffic, leads and sales? At the core of your marketing should be useful information. It should attract, convert and eventually close sales. Content marketing then is your business' ability to be the most helpful … [Read more...]

The Rule of 7: How Social Media Beats Other Forms of Marketing


It's clear that the more contact you have with customers and prospects, the easier it is to develop and sustain sales relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. If you've been around marketing for a while, you've probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to hear the advertiser’s message at least 7 times before … [Read more...]

How to Succeed in 2014 If You’re New to Social Media


Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in at 10+ years since the beginning of the Social … [Read more...]