Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He …
Study: OEM Investments in Digital Infrastructure Essential to Success of Automotive Digital Retailing
The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility …
Building a Community to Increase Sales – The First Pencil Podcast
We stirred up some things with last week’s episode about building a community rather than an audience…and we loved it. This week, we invited our friend and amazing car guy, Bill Playford to pick up …
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The World is Full of Bad Managers. Don’t Be Another One.
Have you ever noticed that when someone talks about their horrible boss, nearly everyone can relate? It's because we've all experienced the effects of bad managers. Bad managers come in many …
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The High Costs of Sticking with the Status Quo in Sales and Marketing
There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing …
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