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Just like nurturing a garden to bloom, Google has cultivated its search algorithm to bring forth the hidden gems of the web. With the latest update, Google aims to spotlight content rich in personal …
Continue Reading about Uncovering the Hidden Gems in Google’s Search Update →
It’s crazy to imagine but did you know that only a small fraction of the millions of US businesses use their Google Business Profile? Our guest today is Craig Darling of Darling Local and he’s on a …
Continue Reading about Google Business Profiles? Yes, Please! – The First Pencil Podcast →
It's that time of year when we all take stock and clear out the old to make way for the new. One of the nearly impossible tasks to stay ahead of is organizing photos. Like me, you probably have …
Continue Reading about The 7 Newest New Rules of Online Marketing (for 2016) →
What I'm about to say is not based on anything particularly new. It's actually a mindset and behavior that's killed off many good businesses. If you're in the field of digital marketing, there's a …
Continue Reading about The Toxic Mindset Threatening Your Business (and how to avoid it) →
Content marketing is the plan, strategy and process of getting the right message, to the right customer at the right time. Content marketing (sometimes called Inbound Marketing) is the linchpin to …
Continue Reading about What is Content Marketing and Why Do I Need It? →
There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing …
Continue Reading about The High Costs of Sticking with the Status Quo in Sales and Marketing →
