Do you have a Twitter profile but can’t seem to get traction? Maybe you’ve been curious, created your profile but don’t know how to navigate it. Twitter is all about conversations and there are gozillions happening right now. Twitter is a powerful form of Social networking and very different than Facebook or LinkedIn. If you’ve been thinking about tapping into that power, today’s the day.
A very fruitful opportunity lies waiting for your business on Twitter. It’s important to define your goals for being there first. Knowing this upfront is going to help you explore later. The goal for many dealerships is to create interest in your store and foster engagement with your brand. As the Owner or General Manager, you’re in a unique spot. You can support your Social networking strategy by networking on Twitter. Your customers will love that you’re engaged and feel important when you reach out to them.
Twitter is also ideal for front-line personnel to stay connected with their customers in-between purchases. Staying in touch is the best way to ensure they choose you next time!
I’ve had a number of people contact me to ask me where to begin as a new Twitter user. As a medium, it can be a little overwhelming to know how to use it – so I thought I’d put together this list of things to do as a novice Twitter User. Assuming you’ve already created your profile (if you haven’t click here) and started tweeting, here are 5 techniques to get traction and results right now:
1. Seek Genius. Start following interesting people. You’ll find some valuable info, helpful advice and relevant links that will help you further your goals. Support them. Your networking will pay off and that will lead to even more great people.
2. Be Social. Reach out to your followers by name using their Twitter handle (ie: @kathikruse). Ask them how they’re doing, check in with them. We all want to know that we matter. Checking in with your contacts conveys your message that you care and fosters community.
3. ReTweet. Scroll through your stream and find valuable tweets that you’d like to share with your audience. It might be a link to a great blog post or a cool quote that evokes something in you. Your followers appreciate that you’re looking for and providing good information. Sharing someone’s tweet is a great way to foster the relationship both ways.
4. Hashtags (#). Hashtags are used to mark keywords or topics in a Tweet. They were created as a way to categorize messages. Hashtags might be used to add color or personality to a tweet (like #fail) or they can be used to tie a tweet to a specific broader topic (#quote). Some use hashtags to track all tweets from a specific event (#NBAFinals). Join the conversation using hashtags.
5. Twitter Chats. Twitter chats are wonderful opportunities to connect with others and expand your network. Twitter peeps (Tweeps) gather at a specified time to discuss certain topics or issues using the same hashtag (ie: #GetRealChat #LeadershipChat #KloutChat). The great thing about Twitter chat is it brings users together from all over world to a platform where they can interact in real time rather than communicate in a delayed manner through traditional ways. The best way to follow Twitter chats is to use an application specifically designed for this purpose. The most popular options are TweetChat, TweetDeck and TweetGrid.
To join a Twitter chat, you must know the #hashtag being used. Here’s a pretty sweet list of chats and their details.
Last but not least, Twitter is about sharing. When someone shares your stuff, mention them (@) and say thanks. One of the cool things about Twitter is it’s a daily practice of gratitude. I’ve come to know so many great Tweeps over the years and many times we’ve met in person. A lot have reached out to me for business and even more have referred me. The business person in me says Twitter rocks for Social marketing. The human being in me loves how open and connected we’ve all become.