Hi! I’m Kathi Kruse.

Automotive digital retail strategist, automotive social selling trainer, dealership profitability specialist and animal lover.

Kruse Control’s digital strategies began in 2010 after 20+ years creating and managing inclusive, customer-focused work environments in multiple, wildly successful car dealerships across Southern California. I know it may sound strange, but I feel at home in a dealership.

My experiences were unique. Relationships that were formed with employees and customers alike allowed our businesses to thrive. At the top of our priority list: nurturing the connections we made with our customers and our community. Our credo was treat employees and customers with respect, delight them when possible, and profits will be a by-product of our actions.

When social media arrived I was excited to release its full potential. So I launched my digital focus at Kruse Control Inc. It was a great fit for me because I’ve always been a proponent of transparency and enriching customer connections to grow a business.

While I found that some operators decidedly pushed social media away, I was still able to help many clients increase sales, build communities, enhance employee satisfaction and foster meaningful customer relationships.

The automotive industry is rapidly changing and dealers are steadfastly moving through these changes.

I’m an admitted problem solver so when I witness a problematic trend, I move into action. The absence of well-formulated digital retail strategies are threatening retailers future survival. I am compelled to make a difference in this arena.

Your Business on Kruse Control

Today’s digital landscape provides unprecedented access to information, products and services across a variety of channels.

Digital media has allowed customers to determine what kind of experience they want, when they want it and how it’s delivered. That has turned the traditional auto retail model on its head.

Every business is now a digital business.

Organizations must capitalize on the benefits that being “digital” brings to the table. But the operational barriers have been daunting. If you’re feeling lost, uncertain, disorganized and confused you’re not alone. The glut of information makes it difficult to know what’s best for your specific organization.

If you’re reading this then you’re probably ready to make some changes that will improve your organization’s digital footprint and profitability. My attention is focused on you because you embrace the value of digital retail.

Too many deserving organizations are executing digital tactics through a patchwork of stand-alone initiatives that hinder their ability to deliver a consistent omni-channel customer experience.

In today’s online economy, digital adaptation is integral to a retailer’s survival and I’m going to help you transform your business.

How will working with me transform your business?

You wouldn’t go on an extended, unfamiliar trip without GPS, right? I’ll guide your digital retail strategy to get you where you want to go, and get you there with fanfare.

I’ve created a proven process to put you in the driver’s seat.

Kruse Control’s holistic approach cultivates profits using proven digital retail strategies.

• We design a roadmap to restructure your operations processes and procedures to meet today’s customer needs.
• We explore your digital properties and provide a strategic plan that lets you control how your brand is perceived online.
• We provide easy, focused online social selling training for your sales team.
• We will be there to help implement all aspects of your plan, and give guidance every step of the way.

We’ll be there as your “trusted advisor” to help organize efforts, clarify needs and goals, make measurable outcomes possible, provide tools to rely upon for guidance, and show you when it’s time to make a course correction…or call in the team to celebrate.

Best of all, those feelings of uncertainty and confusion will be a thing of the past.

Does it take a commitment? Yes. Anything that builds a business does. Working with me, our collaboration, will be a foundation upon which all digital retail decisions are made. I believe the best organizations accept this challenge rather than resist it.

Are you looking for specific answers on how our digital retail strategies will work for your business?

Contact me today! Complete this short form and I’ll get back to you within 24 hours.

Animal welfare is close to my heart

I also believe that partnerships with worthy social causes improve our lives and our community’s well-being. I’ve always craved a way to support animal welfare through my work. Many of us have passions that often get censored during work hours. We keep things “separate” and I’ve realized that I don’t want to do that anymore. I truly want to merge my passions and engage other business leaders who are animal lovers in the process.

The greatest privilege that comes with free speech is the right to use your voice for those who don’t have one.

When you work with Kruse Control, you improve the lives of abused, neglected and abandoned horses. You speak up for America’s endangered wild horses. You give a voice to the voiceless.

At a young age, I reached past the Barbies and went straight for the stuffed ponies (it’s true – I have home movies to prove it!). I connect with animals, respect them and advocate for them. (I also went straight for Matchbox, Hot Wheels and Big Daddy Roth models cars, but that’s a whole other story!)

An advocate is someone who fights for your business to be heard.

My goal is to help you master the digital landscape and grow your business. I want to inspire confidence and bring you peace-of-mind.

I’ll help you create a world in which customers align with you, want to spend time with you, appreciate your insights and feel comfortable reaching out when a need arises.

Open, transparent and integrity-rich businesses thrive in the digital space. This is where Kruse Control helps you to prevail over your competitors, by weaving digital into every element of the organization—and beyond.

Together, we will do it.

I’m a life-long animal advocate. I serve on the board of Hanaeleh, a non-profit horse rescue located in Orange County, California.

10% of Kruse Control profits go to animal rescue and advocacy.

Are you ready to begin adopting digital retail strategies to improve customer experience and sell more cars?

Contact me today! Complete this short form and I’ll get back to you within 24 hours.