Hi! I’m Kathi Kruse.
Automotive retail strategist, trainer, problem solver and animal lover.
Kruse Control’s digital strategies began in 2009 after 20+ years creating and managing inclusive, customer-focused work environments in multiple, wildly successful car dealerships across Southern California. I know it may sound strange, but I loved going to car dealerships on a daily basis.
My experiences were unique. Relationships that were formed with employees and customers alike allowed our businesses to thrive. At the top of our priority list: nurturing the connections we made with our customers and our community. Outreach projects always delivered meaningful experiences for all.
When social media arrived I was excited to release its full potential. So I launched my digital focus at Kruse Control Inc. It was a great fit for me because I’ve always been a proponent of transparency and enriching customer connections to grow a business. I was all in.
While I found that some business leaders decidedly pushed social business away, I was still able to help many clients increase sales, build communities and foster meaningful customer relationships.
I’m an admitted problem solver so when I witness a disturbing trend, I move into action. The absence of well-formulated digital business strategies are crippling a lot of companies. I am compelled to make a difference in this arena.
Your Business on Kruse Control
Today’s digital landscape provides unprecedented access to information, products and services across a variety of channels.
Digital media has allowed customers to determine what kind of service they want, when they want it and how it’s delivered. That has turned the traditional business model on its head.
Every business is now a digital business.
Organizations must capitalize on the benefits that being “digital” brings to the table. But the barriers have been daunting. If you’re feeling lost, uncertain, disorganized and confused you’re not alone. The glut of information makes it difficult to know what’s best for your specific business.
If you’re reading this then you’re probably ready to make some changes that will improve your organization’s digital footprint and profitability. My attention is focused on you because you embrace the value of digital business.
Too many deserving organizations are executing digital tactics through a patchwork of stand-alone initiatives that hinder their ability to deliver a consistent omni-channel customer experience.
I’m going to help you transform your business. In today’s online economy, digital adaptation is integral to a company’s survival.
How will working with me transform your business?
You wouldn’t go on an unfamiliar trip without GPS, right? I’ll guide your Digital Business Strategy to get you where you want to go, and get you there with fanfare.
I’ve created a proven process to put YOU in the driver’s seat.
Kruse Control’s holistic approach is to improve profits with proven digital retail strategies.
We explore your digital properties and provide a strategic plan that lets you control how your brand is perceived online. We design a roadmap to restructure your operations processes to meet today’s customer needs. We will be there to help implement all aspects of your plan, and give guidance every step of the way.
We’ll be there as your “action guide” to help you organize efforts, clarify needs and goals, make measurable outcomes possible, provide tools to rely upon for guidance, and show you when it’s time to make a course correction…or call in the team to celebrate.
Best of all, those feelings of uncertainty and confusion will be a thing of the past.
Does it take a commitment? Yes. Anything that builds a business does. Working with me, our collaboration, will be a foundation upon which all digital business decisions are made. I believe the best organizations accept this challenge rather than resist it.
I also believe that partnerships with worthy social causes improve our lives and our community’s well-being. I’ve always ached for a way to support animal welfare through my work. Many of us have passions that often get censored during work hours. We keep things “separate” and I’ve realized that I don’t want to do that anymore. I truly want to merge my passions and engage other business leaders who are animal lovers in the process.
The greatest privilege that comes with free speech is the right to use your voice for those who don’t have one.
When you work with Kruse Control, you improve the lives of abused, neglected and abandoned horses. You speak up for America’s endangered wild horses. You give a voice to the voiceless.
At a young age, I reached past the Barbies and went straight for the stuffed ponies (it’s true – I have home movies to prove it!). I connect with animals, respect them and advocate for them.
An advocate is someone who fights for your business to be heard.
My goal is to help you master the digital landscape and grow your business. I want to inspire confidence and bring you peace-of-mind.
I’ll help you create a world in which customers align with you, want to spend time with you, appreciate your insights and feel comfortable reaching out when a need arises.
Open, transparent and integrity-rich businesses thrive in the digital space. This is where Kruse Control helps you to prevail over your competitors, by weaving digital into every element of the organization—and beyond.
Together, we will do it.
10% of Kruse Control profits go to animal rescue and advocacy.
Are you looking for specific answers on how digital and social media will work for your business?
Contact me today! Complete this form and I’ll get back to you within 24 hours.