Hi! I’m Kathi Kruse.
I’m a social media strategist and animal lover.
Social media lends itself to my values and intentions. Let me explain.
In 2003, I started my company Kruse Control Inc. after 25 years creating and managing inclusive, customer-focused work environments in multiple car dealerships across Southern California. I know it may sound strange, but I loved going to car dealerships on a daily basis.
My experiences were unique. Relationships that were formed with employees and customers alike allowed our businesses to thrive. At the top of our priority list: nurturing the connections we made with our customers and our community. Outreach projects always delivered meaningful experiences for all.
When social media arrived I was excited to release its full potential. So I launched my business. While it was a great fit for me, I discovered some industries simply don’t aspire to the practices of social media. I’ve always been a proponent of transparency, and enriching customer connections. I was all in.
Who wouldn’t want tools that increase sales, build communities and foster awesome employee and customer relationships? Well, some decidedly push it away. Strange isn’t it?
This realization actually energized Kruse Control to shift gears and focus on serving women-centered businesses, which are growing at historic rates. Making history is what women do best.
I’m an admitted problem solver so when I witnessed a disturbing trend I was moved to action. The absence of well-formulated social media strategies and well-executed, affordably priced services are crippling a lot of women-centered businesses. I am compelled to make a difference in this arena.
Welcome to Kruse Control!
Small business owners in particular stand the best chance to capitalize on the benefits that social media brings to the table. But the barriers have been daunting. If you’re feeling lost, uncertain, unorganized and confused you’re not alone. Time constraints, lack of social media skills and/or budget issues aren’t helping either.
If you’re reading this then you’re probably ready to make a change that will improve your work, your relationships, and your health. My attention is focused on you because you embrace the value that social media brings to a business.
Too many deserving individuals leave this powerful tool on the table. Even if you’ve teetered on giving up the whole social media thing, I assure you it’s not too late. I’m going to help you change that! In today’s online economy, it is integral to your overall business success.
How will social media strategy change your life?
You wouldn’t go on a trip without a map or a connection to GPS. Your Strategy is essential to get you where you want to go, and get you there alive and well.
I’ve created a process to put YOU in the driver’s seat.
Kruse Control provides an easy-to-follow plan that lets you control how your brand is seen on social. We will be there to help implement all aspects of your Strategy, and give guidance every step of the way.
Your Strategy will be an “action guide” that organizes efforts, clarifies needs and goals, makes measurable outcomes possible, provides a tool to rely upon for guidance, and shows you when it’s time to make a course correction, or call in the team to celebrate. This is true even if your team is made up of you and your beloved dog, kitty, bird, reptile or horse.
Best of all, those feelings of uncertainty and confusion will be a thing of the past.
Does it take a commitment? Yes. Anything that builds a business does. Your Strategy serves as a foundation upon which all social media decisions are made. I believe female entrepreneurs and small business owners accept this challenge rather than resist it.
I also believe that partnerships with worthy social causes improve our lives and our community’s well-being. I’ve always ached for a way to support animals through my work. Many of us have passions that often get censored during work hours. We keep things separate, and I’ve realized that I don’t want to do that anymore. I truly want to merge my passions and engage other animal lovers in the process.
The greatest privilege that comes with free speech is the right to use your voice for those who don’t have one.
When you work with Kruse Control, you improve the lives of abused, neglected and abandoned horses. You speak up for America’s endangered wild horses. You give a voice to the voiceless.
At a young age, I reached past the Barbies and went straight for the stuffed ponies (it’s true – I have home movies to prove it!). I connect with animals, respect them and advocate for them.
An advocate is someone who fights for your business to be heard.
Our goal is to take the guesswork out of social media so you can engage more customers. I want to inspire confidence and bring you peace-of-mind.
I’ll help you create a world in which customers align with you, want to spend time with you, appreciate your insights and feel comfortable reaching out when a need arises.
Open, transparent and integrity-rich businesses thrive in the social space. This is where Kruse Control allows you to prevail over the huge corporations with budgets to burn.
Together, we will do it.
10% of Kruse Control profits go to animal rescue and advocacy.
Contact us today! Complete this form and we’ll get back to you within 24 hours.