Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for …
How to Avoid the Pitfalls of Outsourcing Social Media
If your child came to you with a great story or an issue they were having, would you outsource it to another person? Of course the answer is no but ask yourself why that would be wrong. After all, …
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Sad But True: Social Media ROI Still in Question
What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related …
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Social Media Marketing’s Ultimate Goal and How to Achieve It
I had a former client tell me the other day about how growing fake likes on their Facebook page using dubious means will "look" good. There's a lot of snake oil out there telling dealers and other …
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5 Fuels to Ignite Your Company Blog Strategy
All digital marketing today is driven by content. Your company blog is an integral part of your overall content strategy. Social and SEO are now an old married couple and if you don't have a …
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Your Biggest Mistake in Content Marketing and How to Avoid It
Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right …
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