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You've spent your career learning the rhythms of retail: how to move metal, keep the sales floor and service drive under control, and make customers feel like they’re getting a deal while still making …
Continue Reading about A Beginner’s Guide to AI for Automotive Retail →
The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee …
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head—exhausting, slightly ridiculous, and oddly competitive. One …
Continue Reading about What’s a Five-Star Online Reputation Really Worth? →
I've spent my entire life in the car business, so when I walk into a service department, I see it differently than the average female customer. My focus immediately goes to how employees interact with …
Continue Reading about Service She Can Trust: 5 Steps to Win Over Female Customers →
Anyone who's been in the car business for a decent amount of time knows that the business is filled with uncertainty. It's basically a masterclass in controlled chaos. But even by these standards, …
Continue Reading about In Uncertain Times, Steady Habits Win →
Running a car dealership without understanding your financial statement is like driving blindfolded—you might keep the engine running, but you won’t know when you’re about to crash. Whether you’re a …
Continue Reading about How to Read a Dealership Financial Statement: A Practical Guide →
