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I am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships, this kept the organization one or more steps ahead of the …
Continue Reading about Here’s Why the Dealership Franchise Model is Here to Stay →
I've been in the car business my entire life so my view of the Service Dept in any dealership is unique compared to the average female customer. Whenever I'm in one, my mind goes directly to how …
Continue Reading about 5-Step Plan to Welcome Female Customers into the Service Department →
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience, with good reason. Study after study shows that …
Continue Reading about Attracting Female Car Buyers: A Marketing Guide for Car Dealerships →
Customer experience is the driver to higher gross profit. What would happen in your particular organization if the majority of your customers raved about their experience? How much more revenue might …
Continue Reading about The Secret to Meaningful Customer Experience in Automotive Retail →
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2024. Every auto retailer should make …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2024 →
Throughout my journey in automotive retail, I've learned that at the heart of a profitable retail operation lies extraordinary customer experience. I’ve mentioned in the past that I worked in Beverly …
Continue Reading about Customer Experience is Failing Everywhere: 10 Ways to Fix It →
