Welcome to the first Content Campfire!
For most of my time here at Kruse Control, I’ve been curating content that inspires me to share with my social network, on my blog and with my clients. I’ve been toying with the idea of having a regular weekly gathering of noteworthy, inspiring content where everyone can come to chat about what’s up, what’s new, what’s been challenging and what’s just plain awesome.
I’ve decided to give it a try and I’m calling it Content Campfire.
Each week I’ll share posts that inspire me; posts that I feel are noteworthy to businesses and their marketers. I’ll will focus mainly on the topics of content marketing, strategy, social media and SEO but I’m also going to sprinkle some spice in there too.
With so much content being published every minute on the web, it’s tough to know what’s relevant and trustworthy. I know my clients (and many people) don’t have time to sift through all the noise to find those 4 or 5 posts that make sense for them to read, digest and ultimately apply to their business. I feel like I can bring value to my clients (and others – like you?) by providing one place where all the content I consume each week is distilled down to something that perhaps inspires you.
I hope you like Content Campfire. I don’t know where this will take us but I’m willing to get on the horse and ride the trail. Come along and please share your thoughts. It is a CAMPFIRE after all.
(Mark Schaefer, Businesses Grow)
The first post is not only appropriate but borders on ironic. Consuming content from the web about most topics is like drinking from a fire hose.
Two years ago (I can’t believe it’s been that long!) Mark wrote a post called Content Shock: Why Content Marketing is not a Sustainable Strategy and it was such a hit, he was inspired to write The Content Code to help businesses secure their strategy to get heard online.
The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited capacity to consume that good, something has to change. The fact is, content demand is flat and volume is increasing.
Now that Content Shock is here, Mark shares his thoughts on what we can do about it.
(Mitch Joel’s podcast: Six Pixels of Separation)
Anytime you put Mitch Joel and Seth Godin in a room, honestly, you can sell tickets to it. For me, this podcast is like a crystal ball into the future of advertising. (I suggest you subscribe yesterday).
The number of people using ad-blockers in the United States jumped 48 percent in the last year (PageFair). People do not want to be interrupted with meaningless messages. They DO however, want to know about products and services that are relevant to them.
(Avinash, Google’s Digital Marketing Evangelist)
“I believe that every human with time to spare, and a connection to the web, should be on social media. But, what about businesses? It comes down to two important questions: 1. Do the big gigantic numbers imply that your business should use these social media channels? 2. If yes, should your participation be the same as regular humans?
“I believe that we have never answered the first question. Businesses were told: “The numbers are HUGE!” The second question was never answered either, but because all businesses know is how to pimp that became their default strategy:
The assumption is: Big Social Audiences + Big Pimping = Big Social Profits.
Big mistake. So, let’s fix that error.
Avinash breaks the post up into 7 information-dense sections. This post is so packed with useful info and data, it could easily be converted into a book. Grab a cup of coffee, put your feet up and spend some time digesting everything Avinash says here.
Jon Loomer is THE MAN when it comes to Facebook Ads. His “Pubcast” is one you should listen to because the info is always on point and Jon’s a super good dude who’s goal is to provide value.
Jon shares the tools he uses – the tools he’s vetted – to run his own business. It’s a must read for marketers and business owners. Seriously, it will blow your mind.
(Ian Cleary, Razor Social)
This post is jam-packed with insights into how content marketing and technology are transforming the ways we engage customers online. Here’s your chance to hear about the exciting changes and trends that will shape marketing in 2016.
(another nod to Mark Schaefer, this time writing for PowerMore/Dell)
Experts agree: cold calling fails 97% of the time. Recommendations from common connections ensure that there’s a foundation of trust between the salesperson and the prospect.
Useful, helpful, insightful content is a sales catalyst.
Be the first person in the room to provide value (quality content). By providing value first, you show them not only are you generous enough to do some stuff for free, but you also have the chops, the knowledge, and the expertise.
Everything is changing. Have you noticed?
Many people are figuring out what really matters to them. The result is a seismic shift in their priorities and how they present themselves to the world.
- No one can stand the employment model anymore.
- The entrepreneurship model is changing.
- Collaboration is on the rise.
- We are finally starting to understand the power of the Internet.
- Exaggerated consumption is waning.
- There’s a focus on healthy, organic food and lifestyle.
Maybe you haven’t thought of any of this and you’re shocked with these observations, but all these things are happening. Silently, people are awakening and realizing how crazy it is to live in this society. Look at all these movements and try to think that everything is normal. I don’t think it is. There is something extraordinary happening.
That’s this week’s Content Campfire. I’m always interested in feedback so please share yours. Let’s see what we can find out about ourselves and our business in the week’s ahead. Something extraordinary is happening.