As the days wind down to Christmas, this has been a week of great content around Facebook advertising, content ideas, and the shifting buyer’s journey thanks to technology and the web. Gather ’round the Content Campfire to warm up your inspiration for 2016.
It’s been a pretty cool week here at Kruse Control. In my ‘spare time,’ I volunteer at and manage the Facebook page for Hanaeleh Horse Rescue here in the OC. Thanks to ActionSprout and Facebook, we’ve been given $1,500 (over 3 months) to spend on Facebook ads! It came just in time for our Winter Hay Fundraiser. I’m happy to report that after spending $340 in ads, we’ve raised over $3500, well on our way to our goal of $5,000 by December 31st!
Good news is always contagious.
These winter days are dark and a lot of people succumb to darkness this time of year. Let’s see if we can brighten up someone’s day with evidence that goodness is our natural state!
In the comments section below, let me know what good news you’ve had this week in your business (or your life).
This week’s Content Campfire noteworthy posts:
I was lucky enough to have this awesome Webinar appear on my radar from the folks at #SEJThinkTank. Larry Kim of Wordstream shares his insights in a Q&A session on getting better results out of advertising on Facebook and Twitter.
Larry breaks down 10 valuable techniques to succeed on social media – and it all starts with finding, sharing and promoting your unicorn – that great, one-of-a-kind content (not just any old post) to attract customers and prospects.
When you focus on sharing and promoting your unicorn with specific goals in mind, you’ll become a social media marketing superstar.
I just finished conducting my first (pilot) online course called “The Kickass 3-Step Facebook Marketing Method for Traffic, Leads & Sales.” I decided to run the course live so that I could get a better feel for what students need the most.
In the final lesson of the course this week, my students learned about advanced Facebook ads strategies. Facebook ads are mega-valuable for businesses and there are so many not capitalizing on this awesome opportunity.
I’ll readily admit that the advanced techniques are difficult for most.
As we go further into 2016 though, more businesses will need to re-think their negative assumptions of Facebook’s impact on leads and sales.
When that happens, some will realize how valuable Facebook ads are and also that they’re not cut out for the job of running Facebook ads successfully.
The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. Most are overwhelmed by the concept and run for the hills. Those who dig in are rewarded.
The Facebook Tracking Pixel has changed. Jon Loomer offers a breakdown of what you need to know in order to successfully run the advanced techniques available through Facebook ads.
The numbers don’t lie.
The average consumer makes roughly 70% of the buying decision before they ever talk to the company or salesperson. In the retail automotive business, this means that by the time the consumer shows up to the lot, the deal is often done.
The sale has already been made…and the salespeople have essentially been rendered Greeters.
If 70% of the buying decision is made before a consumer talks to a salesperson, which department of a company has a greater impact on the actual sale—is it the Sales Department or the Marketing Department?
(If we’re willing to swallow the pill called “reality,” the answer is of course Marketing.)
Beyond the overall significance and roles of Sales and Marketing departments though, there is another trend one must recognize as a result of this shift.
Sales closing rates no longer carry the day.
Why? The answer is in this great post from my friend, Marcus Sheridan.
Great stories inspire us. They stimulate our imagination and create meaningful connections. If it’s a great story, we’ll remember it, and, over time, we’ll make meaningful associations and connections with our real life situations.
This list of 100 podcasts on entrepreneurship, tech, leadership, business, and creativity will expand your mind.
Learn, be inspired, and then bring your best to everything you do.
Researching keywords just got more interesting.
Changing up your tools is a great way to get new content ideas.
I talk often about the benefits of having a social media strategy and marketing plan.
One of the core reasons to having a strategy before you take to social media, or any marketing for that matter, is to answer this question:
Why am I doing this?
If what you’re posting isn’t reaching your target customers AND it’s not helpful to others, you need a better game plan.
When I saw this for the first time, I could not catch my breath from the sheer awesomeness.
Listen, I like Christmas music as much as the next person, but I get bored easily from the same old renditions.
This, my friends, is NOT the same old rendition.