Who’s ready for 2016? We’ve got less than a week left of 2015 and everyone seems to be gearing up for a very positive new year. This week’s Content Campfire has some awesome tips for social media and content marketing in the year ahead. Grab a cup ‘o java and let’s dive in.
Before we say goodbye to 2015, I must ask you something: do you have your marketing plan in place for 2016? How about a content strategy for the new year? If you haven’t done it yet, you’re in the majority. It’s a sad state of affairs because statistics show that companies who develop a comprehensive, written marketing plan are far more satisfied with their marketing results.
New Year’s resolution or not, do yourself a favor and start the year off right with a solid marketing and advertising plan for your business.
Stop wasting time, money and energy on tactics that get you nowhere. You’ll spend less time, less effort and certainly less money by knowing where you are, where you want to go and how you’ll get there!
Your last Content Campfire for 2015
With the start of 2016 on the horizon, marketing and media experts are making a variety of predictions about the future of social media.
- Will Facebook take over Google?
- Will Twitter still be in existence at the end of 2016?
- What will be the next trendsetting platform?
No matter which social platforms your business prefers, there’s no denying that social media marketing is a key component of all brand building. Here are 16 tips from social media experts* to improve your social media activity throughout 2016.
*I was invited to share my tips.
2. Content Marketing 101: What Kind of Content Actually Gets Links (and what kind should you avoid)?
Everywhere you go, marketing experts say, “Publish more content.”
The truth is that while publishing content is important, it is absolutely essential to understand how to publish the right kind of content.
It’s not just a coincidence that some content attracts more links than others. Yes, a big part of it has to do with your outreach efforts, but it is also directly related to the type of content you’re trying to promote.
This post from Search Engine Journal will tell you what kind of content you should create to get more links and what kind of content you need to avoid.
WordPress is the go-to framework for small business websites. If you’re a franchisee and have to suffer through the sub-standard options mandated by your brand, you should still consider a WordPress site for your blog.
Plugins extend and add to the functionality that already exists in WordPress. They offer custom functions and features so that each business or individual can tailor their site to their specific needs.
Adam Connell (aka: Blogging Wizard) has done a great job here. He gives you his expert advice on plugins he usually installs on sites he builds, along with a brief comparison to give you a better idea of what to choose to:
- Speed up your blog
- Secure your blog
- Schedule full backups
- Manage redirects and 404 errors
- Optimize your blog for search engines
- Manage teams and improve editorial processes
- Grow your email list
- Build high converting landing pages fast
- Encourage social sharing
- Block spam comments with ease
As 2016 begins, you may be taking stock in what matters most to you…and taking action to realign your priorities.
One of those priorities is to create a work life that’s more beneficial for you, your staff, your boss, or even your customers.
For many of us, there seem to be invisible barriers that stop us from sharing our opinions. You might be aware of the reasons, but not quite sure what the solution is.
In this great post from TalentCulture, they investigate the common feedback stoppers and provide very helpful tips to break down barriers and start giving more feedback at work.
Content marketing is constantly evolving. The old rules of backlinks and blackhat techniques have thankfully gone the way of the landline. However, keeping up with the ever-changing Google algorithm is no easy task.
When you take advantage of organic search techniques, you get access to the most powerful “tool” on the web. Organic search results come across as authentic versus paid results and therefore, in the mind of the consumer, have twice the weight. In fact, heatmaps show that searchers are no longer viewing paid and often go right to organic search results.
These tips will help you learn how to build an organic content strategy to keep your search engine rankings in good standing.
Studies have shown the recommended number of hashtags per tweet is two, whereas Instagram is a lot more forgiving: You can use up to 11 hashtags per post. Using more runs the risk of decreasing engagement.
The reason why hashtags are so popular is because they allow your post to be seen by a wider audience who might not already be connected with you.
Understanding this and why people use hashtags can help you develop your strategy for all the social media platforms you use.
The week between Christmas and New Year’s can be drab and boring for some. In Los Angeles, we get a special gift that only other cities with thousands of people and too little space can relate to.
Whether you’re a visitor or a resident, these tips are sublime.
My favorite (because it’s the gift that keeps on giving every year)? Drive down the 405
From 7:30 am to 9:30 a.m., a glorious thing has been known to happen between Christmas and New Year’s on the 405 between Sunset and Ventura boulevards: a chunk of weekday living hell is transformed into a dreamland of openness, with nothing but bare, alluring roadway rising from the Valley floor to the top of Sepulveda Pass, giving way to a vast empty ribbon through Westwood that looks like a giant’s bowling alley.