Gather ’round friends, it’s time for another Content Campfire!
Whew, how was your week? There seems to be a lot of negativity out there, especially on social media, and I guess that’s to be expected given the events of late. After all, social is a “broadcast medium” and like all communication channels, it simply reflects users’ moods and mindsets.
I’m always struck by what people find appropriate to say and publish on their personal Facebook pages. Every time you come to social media, there’s a chance to build a relationship with people you haven’t met yet. It’s too bad that those people who have a false a sense of their actions and haven’t clearly defined their personal brand are shutting themselves off to amazing opportunities.
Content Campfire this week is chocked full of very positive tips on content marketing and social advertising…with a little “inside info” on Los Angeles to brighten your day. These are the posts that turned up on my radar and left a positive impression:
Facebook is about to take over the world of customer service.
There are 4 core factors in delivering superior customer service:
Messenger Business just upped your game on the technology factor.
Social customer service has become the norm:
- 47% of Social Media users have sought customer service via Social channel.
- 71% of those who receive positive Social care are likely to recommend your brand to others.
- Only 19% of those who get no response are likely to recommend that brand.
Facebook wants to make it easier to interact with customers right from their own websites. An update to the Page Plug-in lets businesses add a message box and event information to their page.
The new messaging function does pretty much exactly what you’d expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.
One of the MAJOR best practices for content marketing is to involve your employees. You’re going to see a lot more conversations, advice and positive outcomes around this subject in 2016.
Your content has to be the right mix to not only attract visitors, but convert them as well. This awesome post from CrazyEgg shows you the top 10 ways to get employees involved in content creation that will boost conversions.
I’m a big fan of Facebook ads and now that you can create Instagram ads using the Ads Manager, things have gotten whole lot more interesting.
If you’ve been looking for a way to increase your Instagram followers or get your posts out to a wider audience, now you can. This post will walk you through how to set up your first Instagram ad!
NOTE: Don’t panic if you don’t have the option yet to advertise on Instagram. While the feature is now available to most users, the roll out process isn’t quite complete.
Sometimes, all your conversion optimization needs is a swift kick in the pants.
Conversion Rate Optimization (CRO) can easily devolve into a bean-counting, test-running, data-crunching road to nowhere. What it needs is a strong dose of strategy, structure, alignment, and revenue-focused goals.
Consider this article your swift kick in the pants — in the gentlest way possible, of course.
Here is an overview of the funnel:
- Create content.
- Optimize for users.
- Convert users.
Today’s SEO is actually content marketing. The two are interrelated and mixed in with social media.
The best content strategies cover all phases of your customer’s buying cycle.
While this post is aimed at enterprise, there are quite a few cues to take for small businesses:
- What questions to ask yourself to better understand your content
- Mapping the content journey to the sales funnel
- How to structure your content team
- Useful tips on how to get your content distributed
A recent report predicted that 4 in 10 business leaders across all industries will fall victim to the digital vortex in the next 5 years.
This circular current is the inevitable movement of industries toward a ‘digital center’ in which business models, offerings, and value chains are digitized to the maximum extent possible.
Daniel Newman explores the way digital disruption is being viewed by business leaders and what the possible repercussions will be, depending on how they react.
In order to even begin a digital transformation, businesses must address the major roadblocks that impede their journey.
- Slow decisions
- Technology-only mindset
- Dependence on traditional ROI
- Non-acceptance of new tech trends
- Fear of digital transformation
With such a profound change approaching us, it is not possible for companies to continue operating in the same old manner without risking their very existence. No matter how you slice it, change must be part of your strategies in 2016.
To the average newcomer, L.A. can be an intimidating place.
It’s big and sprawling, and can be difficult even for locals to wrap their heads around sometimes. One way to make it easier to grasp? Take the city one block at a time.
LAblocks is a Los Angeles travel guide for visitors and locals alike. They explore Los Angeles “one block at a time,” taking you to a different underrated and totally amazing intersection of LA in each five minute episode. In those short five minutes, they show you all the art, architecture, history, restaurants, stores, and stories on that block.