As we get ever closer to the end of the year, days become shorter and colder. Grab your coffee and let’s all warm up with Content Campfire!
How was your week? Were you productive? During the last few weeks of the year, people get busy and tend to slack a bit on keeping up with their publishing calendar. Information worth sharing can dwindle down to a trickle.
I’m challenging you to keep at it. Your customers want and need to hear from you, especially during the holidays when things get so hectic. Buying and selling is at a frenzied pace for some businesses; for others it’s slow going. Either way, your helpful, relatable content provides the best way for prospects to say yes.
I’m certainly not immune to all the distractions so I’m taking my own advice. In the coming weeks, Content campfire will continue to gather and share quality information to help you navigate and improve your digital marketing.
Here are this week’s gems:
70% of internet users want to learn about a product through content rather than advertising. We all know that consumers are impacted by what they see in the social media space. But many people haven’t quite figured out that you actually need to spend money on social media to make it work.
Shelly Kramer shares her insights on why, if you want your followers to spend money on your products and services, you need to understand paid social. She shows us what basic components are needed to leverage social media for leads and sales.
This post is from one of my favorite people in the world, Marcus Sheridan. He is the real deal, my friends. Marcus is one of the first people I connected with online whose message totally resonated with me. In 2008, he had a floundering pool business that he saved from ruin by simply sharing his expertise, answering customers’ questions and marketing the hell out of his blog content.
Marcus did a survey recently asking, “What’s your biggest content marketing frustration?” The results pointed to one common struggle: Time. Wow, I think we can all agree that’s a huge obstacle. Marcus shares his tips on how to overcome the time challenge.
Hey, while I think about it, check out his Mad Marketing Podcast too. It’s off the cuff, it’s personal and it’s definitively real.
3. How to Nurture “Dark Social” Employees into Expert Thought Leaders
I’ve been advocating the practice of including employees in content creation and marketing for what seems like 100 years (although it’s only been five). Leveraging your staff’s expertise to answer your customers’ most frequently asked questions is the most logical and effective way to generate quality content.
That fact is, however…employees and their organizations are mostly private when it comes to interactions. Information and training help but there are other factors that need to be in place for employees (from the CEO on down through the entire organizational chart) to get comfortable with online interactions.
While many still have apprehensions, those organizations that embrace nurturing employees to become thought leaders will have the upper hand in 2016. Daniel Hebert shows us how, with the incorporation of specific tactics, to bring your organization out of its shell and claim your space in the digital landscape.
I was just speaking at a Used Car industry conference where I did two separate sessions on using content and social media marketing to generate traffic, leads and sales. I love interaction with the audience because it brings up real-time issues people are having that others can learn from.
In both sessions, I asked “Who has a blog on their website?” Believe it or not, out of both sessions, only two people raised their hands. This tells me that we have a long way to go to catch up with Google’s requirements and consumers’ needs.
If you do nothing else in digital marketing in 2016, please install a blog and publish helpful, consistent content on your website. This excellent post from Dennis Seymour gives you everything you need to know to start a blog. It takes you through every step of the process of business blogging.
Content marketing and SEO have been compared to peanut butter and jelly. Sure, you can eat them on their own, and they are delicious… but when you combine them, they complement each other. Some people, including me, might argue that they’re even more delicious together than apart.
Content marketing and SEO can exist in isolation but the best and most effective online marketing strategies contain both.
Understanding how intertwined content and SEO are, and how content greatly impacts your search presence, are the first steps in incorporating SEO best practices into your content marketing.
Michael Brenner gives us 15 best practices that, whether you’re new to content marketing, been at it for a while or fall somewhere in between, will boost your results.
Blogs are ‘owned media’ and should be the core of your marketing strategy, which also includes social media, SEO and content marketing. However, your blog content can’t be boring, afterthought information. It must be stellar, useful and entertaining.
Heidi Cohen shares her tips on how to leverage your blog as the fuel to power your content marketing engine.
I’m a native Californian. I was born in Los Angeles and to us Angelinos, nothing says “Welcome home” more than the iconic mosaic tiles at LAX.
If you’re not from LA but have traveled here, there’s a good chance you’ve seen our wonderful mosaic as you walk down the long corridor at Terminal 4 to retrieve your luggage.
Alison Martino, is the heart and soul of the Facebook page “Vintage Los Angeles” (her Dad was Al Martino, the 50s music legend who also played the wedding singer in “The Godfather”). Alison shares the history and stories of our iconic mosaic, which has been an “extra” in many, many films and TV shows.
If you’ve never seen our tiles…here they are (photos taken from the north and south ends). If anyone ever tried to change them or destroy them, which seems to be happening with so many iconic things in Los Angeles lately, I believe there would be a revolt of mass proportions.