I’m part of a great meetup here in the OC on Saturday mornings called Social Media Masterminds. I get right-now feedback on content and Social Media strategy. Last week I was fortunate to sit next to a friend who gave me some fantastic feedback about her experience with a local Nissan dealership. The Nissan store was conducting a Facebook contest with a Tetris game to win a free iPad. Contests like this can attract lots of fans to dealership Facebook pages. This one, however, did the opposite for one user. The question is how many more?
My friend, M.E.: “On Dec. 27, 2010 I happened to see a friend post about playing Tetris. It was late at night and nostalgia kicked in, so I played a few games. I woke up early the next morning to find that friends and family had been trying to contact me to let me know my facebook page had been hacked and there was nothing but spam on my FB wall.” She continues, “Turns out every time I played, _____ Nissan was posting it on my FB wall. In addition, every time someone else took the lead in their contest, they were also posting that fact on my wall. So the spam continued even after I removed the offensive posts. It only stopped when I blocked the app they were using.”