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Since launching two years ago, Instagram has grown to over 130 million active users. Over 45 million photos are uploaded everyday! Instagram has become the darling of Social Media users because it's easy to use, simple to navigate and it's fun! How can local businesses tap into this visual community and bring value to an already crowded arena? While it doesn't possess the depth and breadth for …
Continue Reading about Instagram: Sell Your Business’ Personality, Not Your Products →
Over 40% of Americans visit Facebook everyday. While I don't need to convey the value of Facebook to you, I do need to disclose that Facebook marketing success can be very elusive, especially for beginners. The Facebook platform has become a major contender in reaching your customers and prospects. Do things right and you'll enjoy a steady stream of leads and sales. Do it wrong and you're …
Continue Reading about 10 Brilliant Facebook Marketing Tactics to Increase Reach and Engagement →
What makes you different than your competitors? We all can't be the lowest price and studies show that when high value is attached to a brand, the price becomes secondary. It's vital to your business' future to figure out what you do better than anyone else. I was recently invited to a summit of leaders in the auto industry. We spent 3 days up in the beautiful Columbia River Gorge discussing …
Continue Reading about Is Your Customer Experience Worth Branding? →
79% of salespeople who use Social Media as a selling tool outperform those who don't. Imagine all the business you could be enjoying if front-line personnel were proficient in Social Media. I recently wrote about the power of that awesome Social selling study from Jim Keenan that gave us that compelling piece of information. But where to start? This is a new world and daily operations is hard …
