We help you engage more customers by taking the guesswork out of social media.
People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same.
Social media is the channel where buying influence happens. A winning social media strategy keeps your brand in the conversation and doesn’t allow malcontents and competitors to speak for you.
Not all social media is created equal.
Companies often make the mistake of diving into social media without a clear plan. Their expectations are unrealistic and when they don’t get the results they expect, they lose interest, “proving” social media doesn’t work.
Companies need to clarify their message so customers engage. We build solid strategies that outline brand identity, meaningful goals, target customers and unique processes to embrace social media within your organization.
Kruse Control’s Unique Approach
We’re not going to fix what’s not working. We’re going to REPLACE what’s not working with something better!
Attracting buyers in this highly competitive online landscape requires a deep understanding of your target market. We help you identify who your target customers are, what they care about, and how to influence their purchase decisions.
It’s widely known that consumers purchase from people they like and brands they trust. We help you consistently add value to your target customers’ lives through relevant information, expert tips and insights, and entertaining, creative content.
Engagement drives everything on the social media and here’s where many companies fall flat. They struggle with knowing what to do with their fans once they become connected.
FACT: You really do need to be social on social media!
We create a content strategy specific to your brand. We provide techniques to genuinely engage customers and inspire them to take action.
The unique value of social media is its strength to attract and engage those customers who will most-likely buy from you. Selling to people who actually want to hear from you is far more effective than interrupting strangers who don’t.
Your targeted content informs, educates and entertains. The next step is to deliver just the right offer (and value) that helps your customers finalize their purchase decision.
Social media is your secret weapon in customer service.
Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have big implications.
Quality customer service – regardless of channel – relies on a meaningful, efficient, solution-focused exchange between companies and their customers. The growing preference for social media as a preferred channel requires your organization to re-think its customer service strategy.
Stakes are high, and sloppy customer care is not a risk that any modern brand can afford to take.
Don’t waste time and money executing unproven tactics that don’t add up to anything.
Leave the social media guesswork behind. Contact us today!
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