Social Media and content marketing are very valuable for business however, many would-be marketers can barely find the time to execute it properly.
Establishing your brand’s message and consistently generating leads and sales from Social Media can hijack a considerable portion of your day.
Maybe it’s time you can’t take because your boss is a Social Media skeptic. Or, maybe you’re the boss and trying to fit Social marketing into an already-packed sales operation seems like just too much.
Social Media skeptics would have you believe that Social Media marketing is a waste of time. Those naysayers like to show their disdain for Social Media. Today, that’s like bragging that you can’t read.
Be careful. Don’t fall into the trap of convincing yourself Social Media isn’t worth it by giving into the myths.
3 myths playing havoc with your business’ success in the Social space:
1. Social Media is free.
2. It only takes 5-10 minutes per day.
3. It’s all just playing around and sharing videos of cats playing the piano.
Those who are in the Social marketing space know that it not only takes time but also marketing skills and a budget to forge an impact. I hear from a lot of car dealership marketers who struggle making all of it work and who have major trouble managing the time it takes to deliver Social Media ROI to the boss.
In his post “How Much Time Does Social Media Marketing Really Take?“, Mark Harai lists some of the ways that Social Media marketing can be a time suck:
- Strategy and planning. Developing a solid content strategy is an integral part of your marketing. Without it, you can waste time, effort and budget…and harm your brand. Planning starts with goals. Without goals, you have nothing to tie your results back to.
- Learning. No one is born a Social Media expert. You must budget time to consume content. Even if you have a coach, there’s still a compensatory amount of content you must participate in to keep things fresh…including attending conferences!
- Content “curation” (researching posts). Writing your own or finding others’ interesting content to promote and share. How can you continually enhance your audiences’ experience?
- Monitoring, listening and responding. The “social” part of marketing is to interact with your audience. It’s important to be able to recognize organic leads when they pop up. And when something negative occurs, you need to respond accordingly.
- Measurement and analysis. With your goals in place, you can tie your results back and assess how you’re doing. This is where a report to the boss can show Social Media ROI. It might just change his mind about Social Media.
Social Media Time Management
Here are my tips on how to find the time to run a successful Social Media marketing effort that lets the boss understand what it takes to succeed.
Start with a well-defined job description. If you don’t have one or want to check the one you’ve got, click here for the Kruse Control Social Media Manager Job Description.
Carve out 20 minutes per day to consume content. Content marketing is a creative process. It’s not something you can just sit down and do. You must be inspired by those things that come into your vision. When you consume content from others, it allows the right side of your brain to dance. Whether it’s content for Facebook, YouTube, Twitter or your blog, stay committed to being inspired. It’s all so much easier when you do.
Let your voicemail and email work for you instead of the other way around. Protect your time like it’s your money. Let your calls go to voicemail. Take 1-2 hours per day to return voice and email messages. It will be very difficult at first but honestly, within 3 weeks you’ll have it down. This doesn’t mean co-workers, the boss or customers are less important. It means you’ve set boundaries so that you can be more productive.
Spend time each morning jotting down what you want to accomplish and post it where you’ll see it. Social Media time management is only accomplished when you set your intentions. Be amazed at how much more you get done when you set intentions for higher productivity.
Use tools to manage your time:
- Hootsuite: Schedule content to Twitter, LinkedIn, GooglePlus. Use GeoSearch to find conversations around the products/services you offer.
- PostPlanner: Schedule Facebook content, get status update ideas and enjoy a constant feed of trending content around your audience’s specific interests.
- TweetAdder: Build your following faster.
- ManageFlitter: Manager your Twitter followers. Keep your feed clean from spam and unwanted connections.
- SproutSocial: Schedule content and get analytics on your results.
- Woobox: Facebook landing pages.
- WordPress: The only blog platform you need. Social SEO, fresh content for search engines and helpful information for your prospects and customers.
Work smarter not harder by getting the training you need. I have yet to find a dealership Social marketing manager with a discretionary training budget. Quit floundering. To master Social Media time management you need in-depth training and quality information. However, no matter how much you want the coaching, it only happens when your boss inspects and approves the arrangement. Compile a list of the positive outcomes you’ll achieve and get an expert coach on a phone call with your boss.
Take the leadership role in your store’s online marketing. I have a client who was frustrated that others in the store were looking at different solutions for marketing problems the store didn’t have. She was patient and started showing the team what she was accomplishing everyday. She took the leadership role in researching solutions for the actual needs they had and now she’s the star of the show!