Spiffs are what we live for in the car business. I get a physiological reaction at the thought of it. What’s better than landing 3 write-ups on a Saturday and winning a crisp $100 bucks? Even if you aren’t a salesperson, you react to the possibility of a bonus.
Nothing better than finding out in the Friday sales meeting that there are cash spiffs for the weekend. Especially if it’s close to payday and you’re low on money, right? Every Monday, as managers, we would gather up the vouchers that we’d paid over the weekend in cash and turn them into the business office. It was gratifying to see how a bit of cash can really motivate and energize the team. Many stores don’t practice this anymore and while it’s sad to see it go, today there are different kinds of spiffs that can get your heart racing.
Dealerships using Social Media to market their store are seeing their salespeople and service advisors realize how profitable it is to build their client base online. While it’s not as direct as a spiff, friends recommending you through social media is the gift that keeps on giving. Gaining a customer through a referral from a trusted contact or friend in your network is so cool.
Taking time to develop a network pays off like a spiff, too. When someone in your network knows someone else who needs a car or service, they’ll turn to you. You’ve already got the green light from your mutual friend or contact. That trust is golden.
As your network builds, you grow your client base exponentially. Every person has a trusted network of their own and the power of tapping into that means revenue to you. So now it’s possible to get in on the spiff action without having to always win the “Fast Start” Bonus. Social Spiffs pay you more often and you win customers every day.