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71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to …
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Have you recently come 'round to the idea that social media needs to be an integral part of your business strategy? Social is great for creating consistent, genuine interest in your brand...and your …
Continue Reading about 7 Smart Steps to Engage Employees in Social Media →
After nearly nine years in the social space, through all of the changes, adoptions, challenges and transformations, I've survived it all and lived to tell you that social media is not scalable. You …
Continue Reading about Social Media is Not Scalable. Yes, I Said It. →
One of the biggest marketing challenges for companies today is coming up with enough relevant content that clients need and want to engage with. Taking a company-wide, collaborative approach to these …
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Scare tactics proliferated by those who stand to benefit most from the fear they incite have a certain place in my list of bad actors. I try my best to deflect their falsities by providing clear, …
Continue Reading about How to Stop Social Media Fear Mongers from Sabotaging Your Marketing Goals →
Every business struggles with website and social media content. Some struggle more than others but let's face it, online marketing evolves at such a rapid pace that it's difficult just to keep up. In …
Continue Reading about 3 Types of Employee Engagement for Successful Online Marketing →
