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By Kathi Kruse
70% of customer choices are driven by opinions, tastes and preferences of friends, peers and Social Media influencers, all before they visit your product site. Nielsen/McKinsey's study on Social …
Continue Reading about How to Seal the Deal on Your Business' Online Reputation →
By Kathi Kruse
Your business is being judged everyday. It's not just how your store looks inside or how your website sizes up against the next store down the road. Yelp, Google Plus and other sites are home to the …
Continue Reading about 6 Savvy Tips for Remarkable Online Customer Reviews →
By Kathi Kruse
File this under: Only in the car business. You know I talk a lot about automotive Social Media marketing but there's another side to Social Media that comes into play involving employees. A lot of …
Continue Reading about What's That You Say? Car Salesman Fired for Facebook Comments →
By Kathi Kruse
File this under: Only in the car business. You know I talk a lot about automotive Social Media marketing but there's another side to Social Media that comes into play involving employees. A lot of …
Continue Reading about What’s That You Say? Car Salesman Fired for Facebook Comments →
By Kathi Kruse
Relationships are the only thing that can't be pirated by competitors. Social Media marketing is driven by relationships. Your highest return on those relationships lies with your repeat customers. …
Continue Reading about Does Trust Matter or Have Influence in Sales Relationships? →
By Kathi Kruse
"The goal of Social Media is to turn your customers into a volunteer marketing army." ~Jay Baer, author, The NOW Revolution It's not too shabby for your Online Reputation either. The most-profitable …
Continue Reading about How to Turn Your Customers Into a Volunteer Marketing Army →