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Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between …
Continue Reading about Study: Social Media is a Preferred Customer Service Channel →
People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While …
Continue Reading about Most Brands Fail at Social Customer Service. Here’s How to Prevail. →
Customer service is the new marketing. Social channels, including online review sites, amplify your good customer service and turn it into outstanding marketing. Ignoring social customer service has …
Continue Reading about 7 Star-Trek-Inspired Ways to Master Social Customer Service →
