Everyone wants to know a fast ‘n easy way to build fans and generate leads on Social Media. A lot of dealers and other businesses are jumping onto Facebook and Twitter without much of a plan. Your store’s Social network is like an interactive play. You’re on stage talking about things that are interesting to your audience. Sometimes they reply back to you, converse with you, and depending on that relationship, they buy from you. You wouldn’t take to the stage without a script, right?
Many dealers find it hard to know what content to share with their fans and followers. The older advertising models are so engrained in us, dealers sometimes revert to those tactics on Social Media and come up empty-handed. Social marketing retains one important component of traditional marketing: you should always start with a plan. The best way to build a Social community of enthusiastic customers is to start with a solid foundation. You need something you can consistently refer to when things get crazy, when you get busy, or you just plain can’t get your bearings with “this Social Media thing”.
Let me introduce you to the Content Calendar. This useful tool will help you plan, strategize, brainstorm and create relevant content for your Social Media audience. As we all know by now, locating and sharing interesting content takes lots of time. Coming up with successful content is a creative process and you need every tactic you can get to clear the clutter from your mind to come up with successful engagement strategies.
Setting aside time at the beginning of each month to put ideas on paper not only saves you lots of time but gives you a great foundation to build on. It’s a place to come back and refer to and use as a convenient place to store your content ideas. You’re not running around trying to figure out what to post next because you’ve already done your homework…and it’s all in one place. There’s no need to stress when you’ve already created and scheduled content around these subjects:
1. Events at the store (special sales, factory incentives, new model launches, charitable causes)
2. Employee milestones (anniversaries, birthdays, new team members)
4. Service & Parts content (specials, service clinics, customer video testimonials)
5. Cross-promotional campaigns (manufacturer, local business partners)
Once you’ve created your Content Calendar and supplied it with these building blocks, you’re poised to move further towards the engagement you’re looking for. Take 30 minutes each day to curate additional meaningful content for your audience. Schedule it out using a Social dashboard like Hootsuite or MediaFeedia. Stay focused and consistent with your message, sharing only 20% of posts involving your products and services.
Cultivating a remarkable Social presence takes hard work and a commitment to your content plan is vital. You won’t suffer from “Blank Page Panic” because you’ve spent a few minutes each day methodically thinking about what your audience will enjoy seeing. They’ve bought a ticket to your show and you’ll deliver a great performance.