It’s an exciting time in auto dealership marketing. It’s a paradigm shift away from traditional forms to a limitless world of online possibilities. As a dealer, navigating that can come with a lot of anxiety. The manufacturers are promoting workshops for dealers to introduce Social Media. Information is power but when the workshop’s over and everyone looks at each other and says, “That’s great…now who do we get to do it?”, we know that’s where the real work begins. Dealers are talking about Social Media but many are at a loss on how to approach it because it seems like a different language. While it is different, it’s easily communicated using the right platforms and a focused approach.
Social media is growing three times faster than the overall Internet. 56% of Americans feel they have a stronger connection and are better served by businesses when they can interact with them in a Social Media environment. Taking a is essential. Of the many social platforms available, Blogs play a dynamic role. A Blog is an online journal that allows you to communicate, provide advice and share. Your store has a website….why not create a Blog? Here are 5 reasons to get the motor running:
Fodder for Search Engines. Blogs are respected by search engines for their continual fresh content. Both readers and search engines reward fresh content with repeat visits. From an SEO perspective, that means that your site will be ‘crawled’ by search engines more frequently, allowing your new content to be searchable more quickly.
Economical. Monthly ad budgets for dealerships can run in the six-figures. Connecting with your customers is the goal of that advertising. Blogging gives you a way to connect on a whole new level at a fraction of the cost.
Command Your Brand. Blogs are new to the car business and car dealers. Is your competitor blogging? Probably not. Here’s a way to stay ahead of them. It’s very fertile ground out there and blogging lets you be part of a community that’s waiting to hear from you.
Blogs Drive Social Media. Winning Social Media strategies strengthen your online presence and sell more cars. It’s pretty much impossible to drive a Social Media campaign without a Blog.
Boost Your Online Reputation. The objective is to get people interested and engaged by providing authentic, transparent and relevant information. Then most likely, those that engage with what you’re talking about will tell others creating positive word of mouth.
Those of us in the car business know that word of mouth is the single most effective way to sell cars. It’s all about great relationships with our customer. If a Blog can facilitate those relationships, why wouldn’t you Blog for your dealership?