How to Harvest the Benefits of Mindful Sales and Social Selling

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Every week, I meet lots of businesses and salespeople who want to improve their sales performance using social media. I appreciate how hard it is to know exactly which steps to take. There's a lot of hype around sales and social selling but I can tell you this: when you're mindful in your approach, things get a whole lot easier. Fueling the confusion around sales and social selling is the assumption that social media is outside the sales … [Read more...]

6 Convincing Reasons Why You Need a Content Strategy

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Your business’ marketing plan (you have one, right?) must include a content strategy. The days of ‘just’ posting on social media are over. The days of updating content on your website every 6 months are over, too. Success today is having a plan behind what you publish and the right people to execute it. Forging a content strategy requires these key components: Why you're circulating this info Who exactly you want to reach What … [Read more...]

Top 8 KPIs (Key Performance Indicators) of Facebook Marketing

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Facebook marketing done right communicates your brand's core message and personality, attracts and engages your target customers, and drives leads to your website. But too often, businesses jump onto Facebook without a plan or a clear idea of what success really means for them. We've all heard how planning improves any endeavor and marketing is no exception. A solid Facebook Marketing Plan not only saves you time and money but also puts you in … [Read more...]

5 Common Challenges Solved with Targeted Social Media Strategy

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What are your Social Media goals? Setting goals greatly increases the chance you'll achieve them...but many businesses jump into Social Media without even the thought of what their goals are. Some bring their goals to the table with wide-eyed enthusiasm but get attached to problematic tactics they think will solve their challenges. When things don't work, they give up. With a solid plan and well-defined goals, a targeted Social Media strategy … [Read more...]

3 Types of Employee Engagement for Successful Online Marketing

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Every business struggles with website and social media content. Some struggle more than others but let's face it, online marketing evolves at such a rapid pace that it's difficult just to keep up. In the end, it's how well the business' marketing system works (or doesn't work) that delivers the best results. The cornerstone to modern marketing is relevant, holistic content. Collaboration with and contributions from employees produces quality … [Read more...]

7 Time Management Tips for Social Media Managers

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A Social Media Manager's job is really a 24/7 gig. It would be nice to shut off the spigot sometimes but customers want what they want, when they want it. In social marketing, so many components need to come together to achieve results and managing it all can be overwhelming. Time management is crucial so you don't feel like you're going to lose your mind. Your head will tell you that you can keep moving forward without time management. "Sure, … [Read more...]

8 Vital Starting Positions for a Modern, Winning Marketing Team

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Modern marketing requires thoughtful architecture - complex and carefully designed structure of how to attract target customers, build trust, generate leads and eventually close sales. The specific components that constitute a modern, winning marketing team are too often deemphasized. Strengths and weaknesses are overlooked for the sake of speed or lack of a plan. In your business, as in many, it may be unrealistic to think that 8 different … [Read more...]

10 Guaranteed Ways to #Fail at Content Marketing

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Providing great content earns you the right to promote your product. Successful content marketing leaves the reader saying, "This was written specifically for me." The web is driven by content and if your business isn't reaching customers in this way, there's a good chance you're not reaching them at all. I was interacting with a group of business leaders recently who were still stuck on old ways of advertising: blasting messages to anyone … [Read more...]

What Social Selling Actually Is…and What It’s Not

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Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes deliberate action, consistency and perseverance. Social selling works, but only if you work it. Social Selling as Urban Legend I've been seeing and participating in some lively conversations online debating what social selling actually is. The … [Read more...]

15 Ways to Wreck Your Personal Brand, Fail at Social Selling

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A brand is a reason to choose. We live in a connected world. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn't easy and those brands who pilot their customers through the maze, ultimately provide them with a reason to choose them over a competitor. A brand is a promise. It's a pledge of satisfaction, quality and sometimes even joy. A personal brand and … [Read more...]