Social Selling: 3 Must-Haves and 6 Right-Now Actions for Success

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"Social Selling expands on the age-old basics of getting to know your customers and meeting their needs." ~Jon Ferrara, CEO, Nimble Today, customers not only have a choice, they have a voice. Only 33% of buyers trust what the seller tells them. However, 92% trust what another buyer tells them. What kinds of stories are your customers telling other buyers? It's crucial to make sure your true customer experience story is being told and to do … [Read more...]

The 4 Core Factors in Delivering Superior Customer Experience

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Let's face it, this monumental shift away from spewing propaganda about products and services to people who don't know you and towards connecting and engaging your target customers is very challenging. After all, while what you sell may be awesome, it's why you sell it that brings buyers to you. The ONE thing you can differentiate yourself with is customer experience. Customer experience is the product of an interaction between a company and a … [Read more...]

Social Media In-House or Outsourced? The Positives and Negatives

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Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of "social media experts" showed up promising rainbows and unicorns to businesses in search of a way to connect with their target customers. Social media gave smaller businesses do-it-yourself marketing. Larger companies wondered whether social media in-house or outsourced was best for their business. Fast … [Read more...]

Social Media and Personal Branding: Think Before You Post

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Social Media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do you want to be known for? What is your unique … [Read more...]

3 Crucial Plays to Cover ALL Your Bases in Social Media

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When I say Social Media, what comes into your mind? Social media is an all encompassing term that means different things to different people. For local business owners, social media marketing's end result should be to generate leads. However, many are under the impression that posting and sharing is all you need to do. To the contrary, there are numerous specific components to successful social media and you need to cover all the bases in … [Read more...]

6 Content Ideas for Business Blogs to Wipe Out Overwhelm

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By now, you've heard that in order to be found and seen online, your business must provide quality content for search engines and social media to attract your target customers. A lot of businesses stop here because the idea of a blog just seems like too much work. Tapped resources, lack of ideas for business blogs and not enough evidence on ROI can banish blogging to the end of the priority list. Sooner or later, everyone comes to a fork in … [Read more...]

5 Required Stops on the Road Trip to Social Marketing Success

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Social marketing success can often be elusive. It's tricky because many business owners don't truly know what success looks like or how to set things in place to be successful. While there's no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your message goes a long way with customers who are looking for trustworthy, authoritative answers. Many businesses have … [Read more...]

The Right Way and The Wrong Way to Respond to Negative Reviews

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Just like everything in life, there's a right way and wrong way to do things. When you're searching for the right way to respond to negative reviews, the challenge is knowing which is right and which is wrong...and when and how to take that next step. Being savvy with responses to online reviews is an art form for which a talent not many are blessed with. When someone writes something negative about your business, the first reaction, while … [Read more...]

Is Your Content Marketing Just Noise-Shaped Air?

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Content marketing without strategy is like a potato trying to whistle. Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. What is quality content? It's information your customers need in order to develop expectations and inform their buying decisions. The new season of Veep just started on HBO. There's a hilarious scene early on where Selina Meyer's (Julia … [Read more...]

5 Fresh Ways to Spring Clean Your Social Media Marketing

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Nothing feels better than purging old ways and old stuff. But, it's not always easy. In the end, we know it's good for us but sometimes the journey isn't comfortable. Springtime is the optimal season to take an assessment and get rid of all things that aren't serving you. That includes your social media marketing and advertising. Do you have anything lurking in your closet that needs to find its way to the trashcan? Some car dealers and other … [Read more...]