Do I Need a Separate Facebook Account for Business?

do-i-need-a-separate-facebook-account-for-business

I'm not trying to be Captain Obvious here but unless you've been on a deserted island somewhere, you should know by now that Facebook is a valuable tool for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and network with new ones. Businesses make it part of their marketing to generate leads and sales. Almost anyone can benefit from Facebook's reach and it's crazy to ignore it. I get asked a lot, "Do … [Read more...]

Your MOST Important Action in Social Media Marketing and Advertising

most-important-action-social-media-marketing-advertising-

Every business and its salesforce should be focused on the prospective customer. The most important action you can take in your Social Media marketing and advertising requires you to know who that prospect is, inside and out. Your ability to find a customer, sell your product to that customer, and satisfy the customer so that he/she buys from you again should be the central focus of your business. The greater clarity you have with regard to … [Read more...]

Customer Experience Marketing: Give ‘em Something to Talk About

customer-experience-marketing

A brand is no longer what we tell consumers it is. It’s what consumers tell each other it is. The customer journey is more connected than ever. Your customers' experiences get shared whether you're in the conversation or not. Customer Experience Marketing gives your customers the microphone. It's your job to give them something to talk about. Customer experience is defined as the sum of all experiences your customer has with you over the … [Read more...]

How to Be a Better Marketer: ONE Thing That Changes Everything

how-to-be-a-better-marketer

Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own motivations for doing what they do. Sure data is important, but to learn how to be a better marketer you have to get your head out of the calculations and into the conversations. Some companies that say they provide "Marketing" are actually doing … [Read more...]

4 Actions to Provide Real Value, Not Just Content in Marketing

value-content-in-marketing

Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing channels are growing and becoming more complex. Social … [Read more...]

8 Ways to Rev Up Online Referrals, Guarantee a Steady Flow of New Customers

online-referrals-social-media-marketing

"The best referral engine there is... is a happy customer."  ~John Jantsch In a transaction-based business, sales are driven by good customer experience. When shopping and researching their purchase, your customers look for evidence of a good customer experience. They look at your blog content, your Social Media profiles and your online reviews. Online reviews are actually digital referrals. Even though users may not know each other, online … [Read more...]

Which Social Media Sites Will Give Me the Biggest ROI?

social-media-roi-consulting-training

Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to succeed. Now that Social Media marketing has gone … [Read more...]

The Power of Storytelling To Connect, Build Trust and Close Sales

power-of-storytelling-sales

Great stories attract attention. A well-constructed narrative builds an emotional connection and the power of storytelling can be very useful in the road to the sale. Character-driven stories with emotional content result in a customer's better understanding of the key points a salesperson wishes to make. Relevant, useful stories enable better recall by the customer, often weeks, months or years later. Our brains love good storytelling. In … [Read more...]

Mistakes That Cost You Sales to Your Most Interested Buyers

social-selling-mistakes

In this world of constant noise and heightened mistrust, it's dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly mistake. According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish. Linkedin … [Read more...]

Social Selling for Beginners: 10 Actions to Look Like an Expert

social-selling-for-beginners-consulting-training

Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today's technology. The advancements in social media and content management platforms have made it easier than ever to engage and stay connected with those ideal customers. There's never been a better time to incorporate Social Selling into your sales process but if you're a beginner, it's a scary … [Read more...]