How to Succeed on Instagram: An Informal Case Study

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If you're like many business owners or managers, navigating Social Media for business can be a mystery. It's difficult to know where to start or which platform to leverage. Many are looking for ways on how to succeed on Instagram and I found one car dealership who's not only figured it out but who's had great results. While Facebook is usually the best platform to start your Social Media marketing (because it's the biggest and Facebook ads … [Read more...]

3 Drivers in the Social Selling Machine and How to Leverage Them

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Social Selling is fundamentally the process you use to help social buyers become customers. There are many strategies and tactics that lead up to the sale but ultimately it's how you leverage your expertise and provide value that wins it. I was at my local health foods store doing my weekly shopping. A vendor was camped out near the check out offering samples of an energy bar. He asked if I'd like a sample. I've tried that brand and I don't … [Read more...]

Get Your Social Sales Motor Running with These 3 Components

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Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The ­principle behind the internal combustion engine is this: … [Read more...]

The Power of Social Media for Business–No Matter Where You Are

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We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford dealer 20 group and I'm impressed with their … [Read more...]

Tune Into the Frequency of Your Customers for More Leads and Sales

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"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin  Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. One of the gals on our squad had an awesome … [Read more...]

How to Annihilate Your Online Reputation With One Fatal Error

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I don't know what it is lately but there sure seems to be a lot of online reputation fails being played out on Social Media. This latest round started with the 18-minute Comcast customer service call that was heard 'round the world. The customer service agent was clearly using sales tactics to "retain" the customer when all the customer wanted to do was cancel his service. The PR nightmare that happened after only served to confirm what the … [Read more...]

6 Ways to Alienate The Modern Connected Buyer #SocialSelling

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Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don't … [Read more...]

8 Reasons You Should NOT Be Blogging for Business

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Blogging for business is front and center in today's marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales. The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it--often. Nobody will visit your … [Read more...]

The Backbone of Facebook Ads Strategy and How to Master It

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If you could laser-target your ideal buyers with advertising they're interested in at the optimal times in their shopping process, all without wasting budget to reach those that'll never buy from you, would you want to know how? In case you haven't heard, Facebook Ads can be very valuable for increasing leads and closing sales. Developing a successful Facebook ads strategy is crucial. It's no longer okay to just post on Facebook, try to … [Read more...]

5 Ways to Motivate Your Team for Social Selling

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Social Selling is the act of networking on social channels to develop leads and sales. It's not always easy for sales managers and business owners to incorporate Social Selling in their operation, however there are specific proven ways to motivate your team for success. There's a large contingency of salespeople out there right now who are completely satisfied with the status quo. They seem to eek out a month of barely sufficient income to … [Read more...]