4 Trusty Facebook Ads Strategies to Grow Your Page and Your Sales

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By now, you've probably heard about Facebook ads. What you may not have heard about is how valuable they've become. Facebook has continuously improved the ads platform since its launch in 2007 and if you don't already have some good Facebook Ads Strategies in your back pocket, then it's time to move, son! Like all social media, Facebook ads strategies require great content. It's not enough anymore to simply post great content on your page (and … [Read more...]

Facebook Likes Are Not Leads

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If you walk into a networking event not knowing anyone, what's the first thing you do? Hopefully, you've come with an understanding that sales referrals and leads happen once you've developed some kind of connection. You work the room making your introductions and ask questions. You're savvy and deliberate about who you talk to and you take care to treat those connections with respect. I was recently at an Automotive Roundtable lunch meeting … [Read more...]

Is Networking the New Sales? 3 Ways to Get Your Game On

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The business of sales continues to evolve. While every business needs to facilitate sales, there's a movement toward non-traditional methods. Think about it: when you want to buy a car, a house, a new suit or the latest gadget, who do you call? Oh wait, you don't call anyone? You do research on Google. You search on Amazon. You check online reviews. You ask friends and family what they think and call out to your network on Social Media for … [Read more...]

The Social Media Perfect Storm and How to Avoid It

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If you don't know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is right and the results are successful? There is a direct correlation (although neither side may realize it) between a boss' approach to Social Media and an employee's level of Social Media marketing expertise. Very often, I witness a "shared … [Read more...]

How to Succeed on Instagram: An Informal Case Study

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If you're like many business owners or managers, navigating Social Media for business can be a mystery. It's difficult to know where to start or which platform to leverage. Many are looking for ways on how to succeed on Instagram and I found one car dealership who's not only figured it out but who's had great results. While Facebook is usually the best platform to start your Social Media marketing (because it's the biggest and Facebook ads … [Read more...]

3 Drivers in the Social Selling Machine and How to Leverage Them

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Social Selling is fundamentally the process you use to help social buyers become customers. There are many strategies and tactics that lead up to the sale but ultimately it's how you leverage your expertise and provide value that wins it. I was at my local health foods store doing my weekly shopping. A vendor was camped out near the check out offering samples of an energy bar. He asked if I'd like a sample. I've tried that brand and I don't … [Read more...]

Get Your Social Sales Motor Running with These 3 Components

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Have you ever popped open the hood of your car and wondered what the heck is going on under there? It's a jumbled-up mess of hoses, wires, metal and funky black stuff that, for most people, is pretty confusing. Social Media and Social Sales can be just as, if not more confusing. A lot of salespeople take a look and say, "How the heck does all this work together to make something run?" The ­principle behind the internal combustion engine is this: … [Read more...]

The Power of Social Media for Business–No Matter Where You Are

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We live in interesting times. I've been blogging about the power of Social Media for business for 5 years and I'm just now starting to hear from a lot of owners and managers who want to get real and leverage its advantages. Social has shifted in those 5 years and it's only become more prevalent. But how do you know for sure it's right for your business? This week I spent some time with a Ford dealer 20 group and I'm impressed with their … [Read more...]

Tune Into the Frequency of Your Customers for More Leads and Sales

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"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin  Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. One of the gals on our squad had an awesome … [Read more...]

How to Annihilate Your Online Reputation With One Fatal Error

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I don't know what it is lately but there sure seems to be a lot of online reputation fails being played out on Social Media. This latest round started with the 18-minute Comcast customer service call that was heard 'round the world. The customer service agent was clearly using sales tactics to "retain" the customer when all the customer wanted to do was cancel his service. The PR nightmare that happened after only served to confirm what the … [Read more...]