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Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today's technology. The advancements in social media and content management platforms have made it easier than ever to engage and stay connected with customers. There's never been a better time to incorporate Social Selling into your sales process but …
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The list of skills every small business marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2019. Every small business should make deliberate decisions about their marketing strategy but the complexity is leaving many owners wondering which way to turn. We don't live in a siloed world anymore. A business' reputation follows it …
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If there's one constant in social media, it is change. All this change means companies should regularly assess and realign where appropriate. Do you have a social media policy in place for your company? If so, how often do you review it? If you haven't reviewed your social media policy in over 6 months, now a good time to review it. If you don't have a social media policy, now would be an …
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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about blogging. Is time for you to start a business blog? Blogging is time-consuming and planning out content can often be challenging. I'll periodically survey companies asking if they blog regularly for …
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