Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He says that each person who walks through your door (virtually or in real life) represents $517,000 in potential business revenue over his or her lifetime. That book was published in 1990. Is there a payoff …
KRUSE CONTROL BLOG
Ask Customers What They Want…Then Give It to Them
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When marketing channels are in flux, it’s easy to get sidelined wondering which way to go. Ask any social media manager what it’s like right now and their response will likely begin with a sigh of overwhelm or …
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Social Media Upheaval and What To Do About It
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to post your content but what to actually post. Threads, Facebook/Meta’s new text-based network reached 100 million users within 5 days of its launch, so it’s pretty clear change is afoot. Other new …
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Is Social Media Still Worth Your Time?
I've been taking a break from writing. I got a little overwhelmed with the absolute nonsense that's been driving social media platforms lately. I also had a challenging client for a few months that commanded an inordinate amount of my time and psyche, and the experience of that drained the life out of me. So, now that's done and here I am...back to shake things up. If you're a social media …
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