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Talent wins games but teamwork wins championships." -Michael Jordan Modern marketing engages today's hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8 essential positions, and developing a solid plan to meet that challenge, requires mindful attention to architecture. Here's what I mean... Companies must build a multi-layered and …
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Today, during these unprecedented times, it's never been more important to clarify, communicate and strengthen your digital reputation. Just like character, your digital reputation is what people say about you when you're not in the room. A customer sharing their experience with others is worth ten times that which you write or say about yourself. Sales are driven by great customer …
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If your goal is to grow your business, you've most likely heard that content marketing is effective but you may not know why. Even the most experienced marketers find it difficult to quantify the impact that content has, but that's not a reason to ignore its benefits. Paid advertisements in online marketing were once all it took to get people's attention. Today, however, consumers are …
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We've all grown accustomed to getting what we want, when we want it and it's no different for fans and followers of brands/businesses. No doubt about it: a social media manager has 24/7 responsibilities. With those responsibilities comes the task of managing priorities. Social media's many moving parts can cause feelings of overwhelm - so managing time and priorities is crucial. This is why …
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