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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about blogging. Is time for you to start a business blog? Blogging is time-consuming and planning out content can often be challenging. I'll periodically survey companies asking if they blog regularly for …
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Even though social media is mainstream, there are surprisingly many companies who haven't secured their online brand and the accounts that communicate it with their customers. How do I know this? Because on a regular basis, I'm asked about the best ways to safeguard your company social media accounts. We've all witnessed one or more major debacles when companies don't set up their social media …
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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study, Facebook remains the dominant force in both marketing strategy and consumer behavior. This provides good evidence to include Facebook marketing as part of an overall digital business strategy. A whopping 97% of social marketers …
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Every day it seems there's another threat to business-as-usual. One of the most profound changes for business operations in the last ten years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and expectations. Taking a "hard copy" approach to business today can be hazardous to your health. A bold digital strategy can mitigate threats and …
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