Maximize resources. Secure your profit.
'Tis the season to be thankful. As we move through the next several weeks of the holidays, I wanted to share a few things that car dealership folks are likely to be thankful for. In automotive retail, your time isn’t really your own. Long hours at the store are dedicated to one thing: making customers feel at home. During the holidays, that mission takes on a unique twist as many shoppers come …
Continue Reading about 13 Reasons to Be Thankful This Season (From a Real Car Gal) →
Throughout my dealership management career, I always relied on integrating workable systems, processes and policies to make everyone's job easier and higher profits more attainable. When Kruse Control began offering social media and online reputation services for dealers, we stood out as one of the few companies advocating for clear social media policies to protect dealerships, which now that I …
Continue Reading about 3 Essential Social Media Policies to Keep Car Dealers Out of Hot Water →
Included in a dealership CFO's responsibilities is identifying operational weaknesses that affect financial performance, such as inefficiencies in asset management, excessive overhead costs, or missed revenue opportunities in sales and service. By pinpointing these areas, the CFO can develop strategies to reduce costs, optimize processes, and improve profitability, ensuring the dealership’s …
Continue Reading about Quick Tips to Identify Dealership Operational Weaknesses →
Many people don't know this but Kruse Control got into digital by way of online reputation management. In 2009, I could see online reviews becoming more important than CSI ratings, given the fact that customers could talk to one another in real time rather than waiting for JD Power to announce their findings every year. Dealership surveys had become boring and customers who took the time to …
Continue Reading about Dealership Playbook for Monitoring and Responding to Online Reviews →
