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The list of skills every small business marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2019. Every small business should make deliberate decisions about their marketing strategy but the complexity is leaving many owners wondering which way to turn. We don't live in a siloed world anymore. A business' reputation follows it …
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If there's one constant in social media, it is change. All this change means companies should regularly assess and realign where appropriate. Do you have a social media policy in place for your company? If so, how often do you review it? If you haven't reviewed your social media policy in over 6 months, now a good time to review it. If you don't have a social media policy, now would be an …
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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about blogging. Is time for you to start a business blog? Blogging is time-consuming and planning out content can often be challenging. I'll periodically survey companies asking if they blog regularly for …
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Even though social media has become mainstream, there are surprisingly many companies who haven't secured their social media accounts. How do I know this? Because on a regular basis, I'm asked about the 'best ways to safeguard your company social media accounts.' Rather than leave things up to chance, let’s discover the best practices for securing your online accounts so you can feel more …
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