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It's that time again. It's the end of the year where we assess and realign things. Do you have a social media policy in place for your company? If so, how often do you review it? Now would be a good time. If you don't have a corporate social media policy, now would be a good time to implement one. Company Assets and Year-End Reviews Public or private, a company's market value or equity is …
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81% of U.S. online consumers say blogs are trusted sources of information and advice. While there are very few marketing tactics that win such high trust, many businesses are still on the fence about blogging. Is time for you to start a business blog? Blogging is time-consuming and planning out content can often be challenging. I'll periodically survey companies asking if they blog regularly for …
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Even though social media is mainstream, there are surprisingly many companies who haven't secured their online brand and the accounts that communicate it with their customers. How do I know this? Because on a regular basis, I'm asked about the best ways to safeguard your company social media accounts. We've all witnessed one or more major debacles when companies don't set up their social media …
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Digital strategy is the best way to prepare a company's infrastructure so that it will be positioned to compete in all facets of its market. According to a recent study, Facebook remains the dominant force in both marketing strategy and consumer behavior. This provides good evidence to include Facebook marketing as part of an overall digital business strategy. A whopping 97% of social marketers …
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