A business blog is essential in today's online marketing climate. Customers are looking for reliable information to support their purchase decisions and you need to be there answering questions (just as you would via phone, email or in person). Even with all the talk and expert advice given that blogs are highly beneficial, many companies still haven't taken action. One obstacle is that many …
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Why Website Design Must Include Content Strategy
Everything about your website including the structure, layout, content - even the way it looks and the way it works - is determined by the website design. What is website design? Website design is an all encompassing term but if you ask what it means to a sampling of business people, you'll often get varying viewpoints. To the small business owner, it just means "I need a website. Can you …
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9 Skills Every Small Business Marketer Must Have in 2020
The list of skills every small business marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2020. Every small business should make deliberate decisions about their marketing strategy but the complexity is leaving many owners wondering which way to turn...and how to allocate their limited resources. We don't live in a siloed world …
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The Anatomy of a Great Blog Post
Everybody wants to be in great shape. Whether it's your business or your body, achieving good health isn't always easy. When it comes to answering your customers' questions, solving their concerns and converting site visitors into customers, your blog is a key component to a healthy regimen. A great blog post has many moving parts and it's your decision whether you want to put forth a half-hearted …