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Latest Research Shows Social Marketing Depts are Under-Resourced
According to the latest research, 65% of social marketing departments indicate needing a dedicated resource for content development. More than half of social marketers don’t even have access to all …
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Employee Advocacy is the New Influencer Marketing [Data]
71% of social marketers use employees as influencers or advocates today or want to in the future, according to a new study from Sprout Social. Employee as advocates has always been a fantastic way to …
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Study: Social Media is a Preferred Customer Service Channel
Social media is one of the first channels consumers head to when they have a question or an issue. In fact, 45% of consumers have done this. A recent Sprout Social study sited the disconnects between …
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