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5 Business Objectives + Metrics to Measure Social Media ROI
One of the best parts of social media marketing is that it's measurable. I'm always surprised to hear from business leaders who don't match their objectives with metrics so they can track social media …
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6 Outdated Social Media Tactics to Give Up Today
Businesses evolve. Consumers evolve. It's been ten years - social media has evolved and matured into a valuable marketing platform. So why are so many businesses acting like it's 2013 - using outdated …
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Employees and Content Marketing: Minefield or Major Opportunity?
There's a lot of discussion right now about whether to encourage employee participation in social media and content marketing. It's a fact that employees and content marketing can be a minefield …
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