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What Could Go Wrong? 8 Reasons to Revisit Your Dealership Social Media Policy
The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee …
What’s a Five-Star Online Reputation Really Worth?
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head—exhausting, slightly ridiculous, and oddly competitive. One …
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Service She Can Trust: 5 Steps to Win Over Female Customers
I've spent my entire life in the car business, so when I walk into a service department, I see it differently than the average female customer. My focus immediately goes to how employees interact with …
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