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My holistic approach to automotive retail business strategy creates a seamless customer experience that supports your organization’s reputation, gets people excited about your products and transforms your business.

Automotive Financial + Operations Consulting
"Of all the consultants I’ve paid over the years, you are definitely money well spent!"Roger Rossmeisl, Senior Partner, Automotive CPA
Automotive Digital Retail Advisory Services
Moving through change is tough. Stay ahead of the game! Retain your profit and reputation with our proven digital retail playbook. Strategic Automotive Digital Retail …

Kathi's expertise, knowledge, and professionalism are second to none. We've finally bridged the digital gap between operations and our customers.Karl Kramer, Owner - Golden Circle Auto Group
Auto Retail Corporate Training
Building the automotive workforce of the future We design training and development programs that will upskill your workforce to serve …
Kruse Control Blog
Check out my latest updates on digital strategy, social media, business development, social selling and digital reputation management.

The $517,000 Customer
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He says that …

Ask Customers What They Want…Then Give It to Them
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When …
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Social Media Upheaval and What To Do About It
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to …
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