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The $517,000 Customer
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He says that …
Ask Customers What They Want…Then Give It to Them
Social media platforms are changing at the speed of light. If you’re a marketer or a small business owner or even a salesperson, it’s hard to determine which way to go with your strategy. When …
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Social Media Upheaval and What To Do About It
It’s crazy out there in SocialMediaLand right now. The upheaval in the social platforms the last several months is making it very difficult to know which end is up. It isn’t just deciding where to …
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