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5 Secrets to Turn Your Sales Team Into Automotive Social Selling Champions
Automotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through existing connections in order to develop leads and sales through …
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10 MORE Questions to Ask When Hiring a Social Media Manager
A few years ago, I wrote about 10 Questions to Ask When Hiring a Social Media Manager. I've updated the post every year and in doing so, I've realized that now there are even more helpful questions to …
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Social Media Content: Humor is Not for Amateurs
I've spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those …
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