Tune Into the Frequency of Your Customers for More Leads and Sales


"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin  Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. One of the gals on our squad had an awesome … [Read more...]

How to Annihilate Your Online Reputation With One Fatal Error


I don't know what it is lately but there sure seems to be a lot of online reputation fails being played out on Social Media. This latest round started with the 18-minute Comcast customer service call that was heard 'round the world. The customer service agent was clearly using sales tactics to "retain" the customer when all the customer wanted to do was cancel his service. The PR nightmare that happened after only served to confirm what the … [Read more...]

6 Ways to Alienate The Modern Connected Buyer #SocialSelling


Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don't … [Read more...]

8 Reasons You Should NOT Be Blogging for Business


Blogging for business is front and center in today's marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales. The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it--often. Nobody will visit your … [Read more...]

The Backbone of Facebook Ads Strategy and How to Master It


If you could laser-target your ideal buyers with advertising they're interested in at the optimal times in their shopping process, all without wasting budget to reach those that'll never buy from you, would you want to know how? In case you haven't heard, Facebook Ads can be very valuable for increasing leads and closing sales. Developing a successful Facebook ads strategy is crucial. It's no longer okay to just post on Facebook, try to … [Read more...]

5 Ways to Motivate Your Team for Social Selling


Social Selling is the act of networking on social channels to develop leads and sales. It's not always easy for sales managers and business owners to incorporate Social Selling in their operation, however there are specific proven ways to motivate your team for success. There's a large contingency of salespeople out there right now who are completely satisfied with the status quo. They seem to eek out a month of barely sufficient income to … [Read more...]

3 Warning Signs Your Company is Not Ready for Social Media


You hear it everywhere: Social Media is the place to be. You hear it on the media, you hear it from your progressive employees and/or salespeople, heck, you might even hear it from your own head. A little man sits on your shoulder everyday saying, "You better pay attention here because you're missing out!" Wherever the message is coming from, social media marketing and advertising sounds pretty good. The trouble is, as the business owner or … [Read more...]

How to Be the Picasso of Social Selling


"Inspiration exists, but it has to find you working." ~Pablo Picasso Lately I've been thinking about how similar selling is to art. One could argue that selling IS art and having known some of the world's best salespeople and trainers, that seems right. What defines an artist is his/her ability to remain inspired and take that inspiration to their craft. Creativity is present in every endeavor we approach, it's just how well one uses it that … [Read more...]

6 Benefits of Social Selling You’d Be Crazy to Miss!


Still on the fence about implementing a process for Social Selling within your company? Maybe you're looking for more proof to have your sales team be more Social. With numbers as high as 70% of the sales process done by the time a prospect contacts you, the time is now to turn your salespeople into savvy Social sellers. Technology has transformed the way we buy. It continues to replace outdated sales tactics. Just like before the phone or … [Read more...]

Social Media Manager Job Description: A Complete Guide


“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]