The One-Two Punch to Sidestep Failure in Social Marketing


Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room asking who had a marketing plan in place right now, shockingly, only a handful of the attendees raised their hands. The … [Read more...]

3 Basic Content Strategies to Earn Customer Trust


Things can seem so complicated when it comes to attracting target customers through online marketing. You hear about new techniques and tools, all the shiny new objects available to get more traffic, more leads and more sales. It gets overwhelming sometimes, especially when you travel down the wormhole looking for the next best idea or precise solution. The answer is never going to be housed in a new tool or tactic. It's contained in your content … [Read more...]

Has Civility Lost Its Way on Social Media?


When I was younger, my grandmother used to say, "In social situations, never discuss politics, sex or religion." That sage advice has stuck with me like a mantra through every off-site business meeting, networking event, backyard BBQ and even all those company Xmas parties. It's a simple acumen, without a lot of adornment, so perhaps that's why lately many people seem to forget that it's applicable to social media. This week has been a true … [Read more...]

Social Customer Service: Ignore Your Customers and Lose Sales


A report¬†out this week shows that 87% of customer Facebook messages are ignored. Many customers will turn to Facebook and other social media when issues arise, expecting to be heard. Just like the phone or email, social customer service may be the preferred channel your customers use to correspond with your business. How equipped are you to include social media as a way to listen to your customers? We've all been victims of the automated … [Read more...]

6 Ways Employees Are Key to Online Marketing Success


What do you want your customers to know about your company? We've all been subjected to thundering advertisements and they just don't ring true anymore. No matter how loud you get, there's always someone louder. Can you advertise price? Sure, and there's always someone who'll undercut you. The only real and lasting expression left to capitalize on and drive sales is the experience you deliver every time a customer comes in contact with your … [Read more...]

What Dave Grohl’s Broken Leg Teaches Us About Personal Branding


Things happen. We get up everyday and expect smooth sailing but the truth is, most days, things happen. Personal branding is the work you do to insure that when things happen beyond your control, your primary message of value stays intact. If you were faced with a situation beyond your control that affected not one but many other people (such as customers), how would they react? What would your customers think and say about you? Would your … [Read more...]

10 Tips for Dealing With Social Media and Online Reputation Attacks


Getting off the sidelines and into the game of social media marketing is no easy task. I see some businesses¬†embrace social media and online reputation management, but there are many more who sit on the sidelines. My experience in the last 6 years has shown me that one of the reasons business owners steer clear of social media is they just don't want to leave themselves open to online attacks. They figure, "Hey, if we're not participating then … [Read more...]

6 Time-Wasting Social Marketing Tactics to Give Up Today


Businesses evolve. Customers evolve. Social Media and online marketing evolves. So why are there so many businesses who are acting like it's 2011 when in comes to their social marketing tactics? Given that we're in an accelerated environment with nearly every industry discovering that the status quo doesn't get the job done anymore, it's prudent to assess what social marketing tactics are working and what's not on a regular basis. However, … [Read more...]

“I Hate Yelp” and Other Afflictions Hampering Your Online Reputation Management


As your business adapts to social media marketing, it's crucial to not disregard that part of social media known as online reputation management. While the term "social media" can mean many different things, it boils down to a digital acknowledgment of what your customers think about you. That feedback can appear on any social channel your customers choose and leaving online reputation management out of that equation is dangerous. As I work … [Read more...]

12 Strategic Questions to Answer for Social Media Success


Social media success can mean many different things to many different people. Some think it's all about how many "likes" or followers you've accumulated. Some think it's posting benign messages that push products (but actually never get anyone's attention). Truth is, social media success, at least for small and medium size businesses, means converting fans/followers into customers. I was reading an article about social media success the other … [Read more...]