What To Do if The Boss Thinks Social Selling is a Fad

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Using Social Media as part of the sales process can increase revenue. But many sales managers and GMs aren't convinced yet. They're curious but skeptical about how efforts placed on social networks can result in a return on investment and/or sales. Many salespeople see Social Selling from the opposite camp. They know the value but feel like their hands are tied because they're ostracized if found using Social Media in the workplace. Some … [Read more...]

The 4 Cornerstones of Content Marketing That Educate and Build Trust

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"Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others." ~Simon Sinek In today's climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing. What Delivering Real Value Means Today Real value is … [Read more...]

How to Reduce Customer Friction Points for More Leads and Sales

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We've never had a more complicated time in the history of transactions. Information is traveling much faster than any of us expected. It's not easy and many organizations are struggling. Complicated decisions must be made in real time and customer friction points must be kept to a minimum. People love to buy, they just hate to be sold to. You're not in the business of selling things, you're in the business of helping people buy things. The … [Read more...]

Social Media Marketing Checklist: Helpful Tips for Beginners

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Let's face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really enjoyable content on your Social Media platforms, without advanced strategies and tactics, you won't get far. It's become so overwhelming that a Social Media Marketing Checklist is required just to keep things consistent and meaningful. Routine + … [Read more...]

Why Your Facebook Marketing Sucks and How to Fix It

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“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” — Ron Burgundy Think about every networking or social event you've ever been to and you may remember watching everyone deliberately avoiding the person who's always trying to sell. Nobody likes to get stuck talking to a blowhard self-promoter. Many, many Facebook pages are the digital equivalent of that braggart. If you're guilty of this, then it's … [Read more...]

Anatomy of a Social Media Fail…and Lessons Learned

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"Mistakes are often the stepping stones to utter failure."  ~Proverb Why, oh why, do businesses take to the airwaves without a plan or careful consideration of the consequences with the content they promote? With all that's happening in the world, there are a lot of strong opinions online. Your business (and your marketing team) must put strategy over tactics. They must practice restraint and consider the actions they take in this world of … [Read more...]

How to Modernize your Culture and Motivate Employees to Create Content

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One of the biggest challenges today is the fact that content is the cornerstone to successful marketing and businesses are having a hard time adapting to it. It's difficult to create content when you're busy operating a business or focusing your efforts on sales. One of the keys to overcoming this difficulty is to modernize your culture and implement programs to motivate employees to participate in the content marketing process. Is it hard to … [Read more...]

Social Media Marketing Guide: 10 Accelerating Actions for 2015

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While some businesses have been rolling out their marketing plans for the New Year, many others' marketing plans seem to have gotten lost in the hustle to get the year started. Goals don't get set and soon hip-shooting becomes commonplace. If you find yourself and your business in this situation, you may see a storm brewing. You may feel a sense of urgency mixed with impending doom. A solid Social Media Marketing Guide can help you navigate the … [Read more...]

Still Confused About Facebook Changes Effective Jan 2015? Here’s the Scoop

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In case you missed it...back in November, Facebook announced some changes that will affect Facebook Business Pages and the people who love them - or do their marketing - or both. These changes have already been set in motion and many businesses either still aren't aware of the changes or are confused about what to do going forward. The Facebook changes effective Jan 2015 could mandate a shift in your content strategy. Now that the changes are … [Read more...]

Top Social Media and Content Marketing Trends for 2015

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More than ever, we're seeing businesses take a holistic approach to marketing. Social Media marketing is no longer something you do as an afterthought. Businesses are taking steps to integrate content creation within their organization. There was so much growth in 2014 and now we're seeing that Social Media and Content Marketing will be even bigger in 2015. Over 70% of US online adults use some form of social media networking. (Pew Internet … [Read more...]