5 Top-Notch Tips to Become a Social Selling Rockstar!


The sales game has changed. Cold calling is getting more difficult, while buyers are flocking to social media for answers. If you're a salesperson or you manage a sales team, it's time to leverage the power of social networks and boost your sales performance with Social Selling. Depending on the industry you're in, there's a very good chance the buyers of your products and services are online researching their best choice. Why not be there, meet … [Read more...]

The Kickass 3-Step Process Using Facebook to Generate Leads and Sales


The reason we market is to generate leads and sales. If that's not true for you, then please stop reading this and go do something else productive. If you want to use Facebook to close more sales and earn more profit, you've come to the right place, my friend. I got in the car business somewhat unceremoniously. My grandfather was a dealer in the '50s in Downtown Los Angeles but he passed on before I was old enough to work. I was hired by a car … [Read more...]

3 Smart Social Selling Strategies to Convert Hyper-Informed Customers


Many businesses are lagging behind when it comes to meeting their potential customers' needs online. Customers are switching between various sales channels, expecting seamless integration across touch points and through multiple devices. It's a new challenge for businesses to control the customer experience in this context and customers are in the driver’s seat. In a recent survey and study, ADLittle investigated dialogue ability in terms of the … [Read more...]

10 Outdated Social Marketing Tactics to Stop Doing Right Now


The speed of Social Media adoption and strategy is getting faster and more complex everyday. It's very difficult to know for sure what tactics will get you the best results. There are many companies still in the dark about the value of social marketing and advertising...and still many more who are stuck in 2011 with their social marketing tactics. The success of your social marketing tactics lies in the content and how you publish and promote … [Read more...]

5 Ways to Know if Your Social Media Marketing Methods are Failing


Social Media is the go-to place where consumers get information and advice when it's time to make a purchase. In a recent study, nearly 70% of surveyed customers spend more time online than offline for pre-purchase information gathering, with a relevant number researching online only. Are your Social Media marketing methods positioned to capture those leads and sales? By now, you or your business may be using Social Media to connect with … [Read more...]

3 Social Selling Tips to Inspire Loyalty Not Just Transactions


"There are only two ways to influence human behavior: you can manipulate it or you can inspire it." ~Simon Sinek, Author, "Start With Why" It's a tall order to inspire customer loyalty. Every business would like to maintain and grow a loyal customer base. However, most revert to manipulative marketing to get the transaction "in the books". The point is to get them coming back again and again - not buying once from you and then disappearing … [Read more...]

Why Content Marketing is Your Ticket to More Business


Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than offering helpful, useful information that prospects can readily access. A recent study by eMarketer shows that US consumers are choosing small businesses because of the personalized experiences they provide compared with larger corporate-owned … [Read more...]

5 Ways You Can Benefit from a Social Media Audit


Whether you're doing Social Media marketing in-house or outsourcing, it's hard to know where the gaps are between your company’s current situation and where you need to be in order to succeed. Given the tremendous amount time, skill and budget it takes to master Social Media marketing, Social Media audits have increased in popularity. A Social Media audit is a smart step because a lot of time and resources can be wasted improving things that … [Read more...]

10 Dynamite Ways to Generate Leads on Social Media


One of the most overlooked and underutilized practices on Social Media is leveraging its power to generate leads and sales. Many think Social Media is a platform to only create interest in yourself and your business. If this is your mindset then listen up because you're leaving money on the table. If you want to generate leads on Social Media effectively, you first need to lay the groundwork. Just like at face-to-face networking events or … [Read more...]

It’s Yelp’s Movie…We’re Just In It


Every single time I speak to a group about Social Media, someone (or two) raises their hand with a question about Yelp - and with good reason. Like all Social networks, Yelp has its idiosyncrasies. It takes time and effort to learn the ins and outs of Yelp and how to make it work for your business. I have a friend who lives in Silicon Valley. He decided it was time to replace his old car. He began his buying process by researching online (like … [Read more...]