5 Common Challenges Solved with Targeted Social Media Strategy


What are your Social Media goals? Setting goals greatly increases the chance you'll achieve them...but many businesses jump into Social Media without even the thought of what their goals are. Some bring their goals to the table with wide-eyed enthusiasm but get attached to problematic tactics they think will solve their challenges. When things don't work, they give up. With a solid plan and well-defined goals, a targeted Social Media strategy … [Read more...]

3 Types of Employee Engagement for Successful Online Marketing


Every business struggles with website and social media content. Some struggle more than others but let's face it, online marketing evolves at such a rapid pace that it's difficult just to keep up. In the end, it's how well the business' marketing system works (or doesn't work) that delivers the best results. The cornerstone to modern marketing is relevant, holistic content. Collaboration with and contributions from employees produces quality … [Read more...]

7 Time Management Tips for Social Media Managers


A Social Media Manager's job is really a 24/7 gig. It would be nice to shut off the spigot sometimes but customers want what they want, when they want it. In social marketing, so many components need to come together to achieve results and managing it all can be overwhelming. Time management is crucial so you don't feel like you're going to lose your mind. Your head will tell you that you can keep moving forward without time management. "Sure, … [Read more...]

8 Vital Starting Positions for a Modern, Winning Marketing Team


Modern marketing requires thoughtful architecture - complex and carefully designed structure of how to attract target customers, build trust, generate leads and eventually close sales. The specific components that constitute a modern, winning marketing team are too often deemphasized. Strengths and weaknesses are overlooked for the sake of speed or lack of a plan. In your business, as in many, it may be unrealistic to think that 8 different … [Read more...]

10 Guaranteed Ways to #Fail at Content Marketing


Providing great content earns you the right to promote your product. Successful content marketing leaves the reader saying, "This was written specifically for me." The web is driven by content and if your business isn't reaching customers in this way, there's a good chance you're not reaching them at all. I was interacting with a group of business leaders recently who were still stuck on old ways of advertising: blasting messages to anyone … [Read more...]

What Social Selling Actually Is…and What It’s Not


Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes deliberate action, consistency and perseverance. Social selling works, but only if you work it. Social Selling as Urban Legend I've been seeing and participating in some lively conversations online debating what social selling actually is. The … [Read more...]

15 Ways to Wreck Your Personal Brand, Fail at Social Selling

ways-to wreck-personal-brand-fail-social-selling

A brand is a reason to choose. We live in a connected world. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn't easy and those brands who pilot their customers through the maze, ultimately provide them with a reason to choose them over a competitor. A brand is a promise. It's a pledge of satisfaction, quality and sometimes even joy. A personal brand and … [Read more...]

7 Steps to Engage Employees in Content Creation


One of the challenges for business owners and marketers is coming up with enough relevant content that customers either need or want to engage with. Taking a collaborative approach to these challenges often produces outstanding results and you've got your best "brand experts" at your finger tips. Employees possess the knowledge your customers need and their seasoned expertise fosters more trust than any ad you'll ever run. Employee generated … [Read more...]

The One-Two Punch to Sidestep Failure in Social Marketing


Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room asking who had a marketing plan in place right now, shockingly, only a handful of the attendees raised their hands. The … [Read more...]

3 Basic Content Strategies to Earn Customer Trust


Things can seem so complicated when it comes to attracting target customers through online marketing. You hear about new techniques and tools, all the shiny new objects available to get more traffic, more leads and more sales. It gets overwhelming sometimes, especially when you travel down the wormhole looking for the next best idea or precise solution. The answer is never going to be housed in a new tool or tactic. It's contained in your content … [Read more...]