One of the biggest challenges for companies is to generate enough traffic, leads and sales with their marketing efforts. A recent study found that 50% of marketing budgets earmarked for lead generation are unsuccessful.
While one could argue that a business can never have enough traffic, leads and sales, however, it’s crucial to allocate your time, energy and budget to the most optimal sales funnels. Social Media is a key driver to those sales funnels. In fact, social has become a bright spot in an otherwise dismal landscape of attracting new and repeat customers.
This issue of not getting enough leads and sales is made worse by misguided end games. Focusing on targeted keywords solely for the purpose of generating traffic will most often result in zero sales. Target keywords are an important part of your strategy but there other crucial components that drive the “leads and sales engine.”
For example, the kickass 3-step Facebook marketing process our clients here at Kruse Control use has huge success with getting leads and sales.
- Create and publish awesome content.
- Build your community, reach and engagement.
- Develop and launch targeted marketing campaigns using Facebook ads.
Selling to people who actually want to hear from you is more effective than interrupting strangers that don’t.
Tune into the frequency of your customers to drive more leads and sales.
- What information resonates with your target customers?
- How can your business be thought of as the expert?
- Listening is the new prospecting. What are your customers saying?
Reduce customer friction points to drive more leads and sales. What are the most prominent customer friction points?
- Bad website user experience and/or lead conversion tactics
- Apathetic or uninformed salespeople
- Unfavorable customer service
- Poor public perception and/or reputation
- Negative online reviews
If you’re business isn’t getting all the leads and sales you long for, and you’d like to change that, contact us today.
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