It’s Yelp’s Movie…We’re Just In It

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Every single time I speak to a group about Social Media, someone (or two) raises their hand with a question about Yelp - and with good reason. Like all Social networks, Yelp has its idiosyncrasies. It takes time and effort to learn the ins and outs of Yelp and how to make it work for your business. I have a friend who lives in Silicon Valley. He decided it was time to replace his old car. He began his buying process by researching online (like … [Read more...]

Social Selling: 5 Scenarios Prove Hope is Not a Strategy

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In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of 2007 were still here. They resist any mention of Social Media or networking. Every time they get the chance, they call it "a fad." Now, even if you are one of those types of thinkers, there's a voice somewhere in your body that's telling you that … [Read more...]

Practice Makes Profit: The 6 P’s of Social Selling

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Social Selling is a new buzzword that's being tossed around a lot but many aren't really sure what it is. At its core, Social Selling is your ability to network successfully by leveraging Social Media channels to connect and develop referrals and leads. It's a fact that word-of-mouth sales are highly profitable, close faster and have the highest win rate when it comes to customer experience. Building and maintaining a network using Social … [Read more...]

What the La Brea Tar Pits Can Tell You About Social Media Marketing

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In grammar school, our favorite field trip was to the La Brea Tar Pits. If you've never been, it's big pool of sludge off of Wilshire Blvd. in the Miracle Mile. It was there before Los Angeles was ever thought of. It has a museum now but what I remember most are the cool dinosaurs surrounding it with one or two stuck in the sludge. The La Brea Tar Pits exhibit was based on a discovery in the 1940s and 50s of large Woolly Mammoth bones. It … [Read more...]

What Defines Social Media Success?

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Social Media marketing continues to evolve and the markers for success seem to be a moving target. Just like any community, the members come and go and shifts happen. Consumer buying behavior remains constant until something comes along to shift it in a different direction. This makes it very difficult for marketing managers and business owners to define their Social Media success. When a vendor reports the results they're getting for you as … [Read more...]

The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket

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Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize you won't be heard until the music stops. Similarly, the amount of content that's being published on the web is deafening. Content marketing on the web is exploding. By 2020, the amount of web-based information (most of it consumer-driven) is … [Read more...]

Organic SEO and Social Media: The Future is Here!

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Until recently, Organic SEO and Social Media were considered two very separate and distinct things. Organic SEO is the art of getting search engines to show your website content in search results without paying for ads. Social Media marketing is the art of publishing content on social networks to reach consumers along each stage of the buying cycle, develop relationships and ultimately, generate leads and sales. Today, Organic SEO and Social … [Read more...]

Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process

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Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your face when it comes to prospects. You open, people come in, they buy. I recently had an interesting exchange through the comments on one of my blog posts about what constitutes a "real customer." In automotive retail, prospects are referred to as … [Read more...]

10 Hard Facts of Consumer Online Transformation and What it Means for Your Business

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Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an increasing number of people. The permanent availability of information through the internet is triggering a change in consumers’ daily lives. Being informed everywhere and at all times is taken for granted and it's reshaping people’s information … [Read more...]

How to Avoid the Pitfalls of Outsourcing Social Media

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If your child came to you with a great story or an issue they were having, would you outsource it to another person? Of course the answer is no but ask yourself why that would be wrong. After all, a lot of other people probably know the answer or would like to hear your child's story. Undoubtedly, you see this notion as absurd and dangerous. It's a bit facetious but I'm using this scenario to illustrate my point that there's no substitute … [Read more...]