Is Facebook Dead? 5 Reasons To Ignore the Hype and Stake Your Claim

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Whew! There's a lot of conversation lately asking "Is Facebook Dead?" A lot of users are unhappy about the continued lack of valuable content in their newsfeeds. Business marketers are troubled over negligible organic reach and how Facebook ads cost more to reach less. What does it all mean for you? Ignore the hype and look at the facts. Facebook continues to be THE social network where most people spend their time. Their revenue charts seem … [Read more...]

The High Costs of Sticking with the Status Quo in Sales and Marketing

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There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing the party. Sticking with the status quo may be a coping mechanism but it's hazardous to your business' health. Everywhere I go I see dealers, business owners and managers taking the path of least resistance to keep their businesses in tact. Playing … [Read more...]

The Social Media Perfect Storm and How to Avoid It

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If you don't know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is right and the results are successful? There is a direct correlation (although neither side may realize it) between a boss' approach to Social Media and an employee's level of Social Media marketing expertise. Very often, I witness a "shared … [Read more...]

Tune Into the Frequency of Your Customers for More Leads and Sales

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"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin  Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. One of the gals on our squad had an awesome … [Read more...]

8 Reasons You Should NOT Be Blogging for Business

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Blogging for business is front and center in today's marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales. The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it--often. Nobody will visit your … [Read more...]

3 Warning Signs Your Company is Not Ready for Social Media

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You hear it everywhere: Social Media is the place to be. You hear it on the media, you hear it from your progressive employees and/or salespeople, heck, you might even hear it from your own head. A little man sits on your shoulder everyday saying, "You better pay attention here because you're missing out!" Wherever the message is coming from, social media marketing and advertising sounds pretty good. The trouble is, as the business owner or … [Read more...]

Social Media Manager Job Description: A Complete Guide

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“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]

How to Know If Your Social Media Content is Relevant and Why It’s Uber Important

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Rel•e•vance: The ability to retrieve and publish material that satisfies the needs of the user. Social Media marketing is a crowded space. The effort required now to get your business found, followed and favorited is enormous. It all hinges on how relevant your content is on the social channels you use to connect with customers and prospects. One of the most common questions businesses and their salespeople have about Social Media content is, … [Read more...]

5 Tips to Grow Your Network, Conquer Social Selling

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Let's face it. Social Selling is here. Studies have shown that more than 3/4 of salespeople who use social media in the sales process outperform those who don't. Salespeople and their managers who leverage social networks (and the associated tools) in their overall daily sales process enjoy all of the following: Build solid sales relationships Lead generation Close the sale Customer retention It's a wonder then why so many … [Read more...]

Social Selling: 21 Ways to Engage Your Network for Referrals and Leads

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Everyone would like to sell more. Not everyone knows exactly how. The answer may be right at your finger tips. Social Selling increases your reach enabling you to sell more by leveraging the trusted relationships you've built up over the last month, year or your entire career. All selling is social. Always has been. Always will be. Before Social Media, people bought from people in social ways. Today, we have Facebook, Twitter, LinkedIn and … [Read more...]