What Social Selling Actually Is…and What It’s Not


Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes deliberate action, consistency and perseverance. Social selling works, but only if you work it. Social Selling as Urban Legend I've been seeing and participating in some lively conversations online debating what social selling actually is. The … [Read more...]

6 Time-Wasting Social Marketing Tactics to Give Up Today


Businesses evolve. Customers evolve. Social Media and online marketing evolves. So why are there so many businesses who are acting like it's 2011 when in comes to their social marketing tactics? Given that we're in an accelerated environment with nearly every industry discovering that the status quo doesn't get the job done anymore, it's prudent to assess what social marketing tactics are working and what's not on a regular basis. However, … [Read more...]

How to Reduce Customer Friction Points for More Leads and Sales


We've never had a more complicated time in the history of transactions. Information is traveling much faster than any of us expected. It's not easy and many organizations are struggling. Complicated decisions must be made in real time and customer friction points must be kept to a minimum. People love to buy, they just hate to be sold to. You're not in the business of selling things, you're in the business of helping people buy things. The … [Read more...]

Is Facebook Dead? 5 Reasons To Ignore the Hype and Stake Your Claim


Whew! There's a lot of conversation lately asking "Is Facebook Dead?" A lot of users are unhappy about the continued lack of valuable content in their newsfeeds. Business marketers are troubled over negligible organic reach and how Facebook ads cost more to reach less. What does it all mean for you? Ignore the hype and look at the facts. Facebook continues to be THE social network where most people spend their time. Their revenue charts seem … [Read more...]

The High Costs of Sticking with the Status Quo in Sales and Marketing


There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing the party. Sticking with the status quo may be a coping mechanism but it's hazardous to your business' health. Everywhere I go I see dealers, business owners and managers taking the path of least resistance to keep their businesses in tact. Playing … [Read more...]

The Social Media Perfect Storm and How to Avoid It


If you don't know what Social Media marketing success looks like and you hire or promote an employee to do your Social Media marketing, how will you know for sure if your Social Media strategy is right and the results are successful? There is a direct correlation (although neither side may realize it) between a boss' approach to Social Media and an employee's level of Social Media marketing expertise. Very often, I witness a "shared … [Read more...]

Tune Into the Frequency of Your Customers for More Leads and Sales


"Selling to people who actually want to hear from you is more effective than interrupting strangers that don't." ~Seth Godin  Everyone wants to be cool. Who remembers when they were younger how great it felt to listen to the same music as your friends? Music brings people together. Discoveries happen. You realize, "Wow, I found somebody that's just like me." I was a cheerleader in high school. One of the gals on our squad had an awesome … [Read more...]

8 Reasons You Should NOT Be Blogging for Business


Blogging for business is front and center in today's marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales. The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it--often. Nobody will visit your … [Read more...]

3 Warning Signs Your Company is Not Ready for Social Media


You hear it everywhere: Social Media is the place to be. You hear it on the media, you hear it from your progressive employees and/or salespeople, heck, you might even hear it from your own head. A little man sits on your shoulder everyday saying, "You better pay attention here because you're missing out!" Wherever the message is coming from, social media marketing and advertising sounds pretty good. The trouble is, as the business owner or … [Read more...]

Social Media Manager Job Description: A Complete Guide


“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]