The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility Consumer Index shows automotive digital retailing being driven by the rise of the electric vehicle, but many other buyers are coming along for the ride. The increased demand for electric and hybrid …
New Study: Enhanced Digital Skills Required for New Era of Automotive Retail
Merging digital communication skills with offline/in-person skills will be one of the most challenging endeavors for automotive retailers. Automotive retail is a fast-changing environment, and consumer preferences are all over the map. Retailers are facing challenges serving customers because there is no "one size fits all" car purchase journey. In a fascinating new Mobility Consumer Index study, …
Twitter Rants: The Ultimate Cardio Workout – The First Pencil Podcast
Welcome to this week's episode of The First Pencil! For those of us who spend time on Twitter (even though it has seriously degraded since Elmo took over), the changes have not been positive. We would like our platform back and of course, that's not in the cards, which is why we must turn to self care. Self care in the form of a rant. Join us, won’t you? Afterwards, we explore how …
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New Study: Integrating Online and Offline Customer Experience is Key to Automotive Digital Retailing
Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences that lead to the sale. This is a huge shift that we're witnessing in real time through automotive digital retail methods and now we have a study to confirm it. The latest EY Mobility Consumer Index …