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The list of skills every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2022. Every retailer should make deliberate decisions about their marketing strategy but the complexity is leaving many wondering which way to turn...and how to allocate their limited resources. Your in-house marketing manager must regularly assess …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2022 →
Wow, it's been quite a year. The changes we've seen in auto retail continue to come fast and furious, and it's shaping up to continue well into 2022. If you're in car sales, now is the time to up your social selling game so that you're positioned to sell more. Social selling is the act of developing referrals, leads and sales using social media (and other digital channels). It allows …
Continue Reading about 5 Tips to Improve Social Selling Results and Sell More in 2022 →
Whether you’re new to car sales, been at it a long time or are somewhere in between, everyone is always looking for new and better ways to sell more cars. If you're looking for a unique way to stand out, automotive social selling is your answer. If you're one of a handful of sales professionals that's already discovered how social media can increase your numbers, you know it's tough to come up …
Continue Reading about 5 Automotive Social Selling Content Ideas to Engage More Customers →
With the increase of consumer preference to use online channels for communication, it's crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing, PR, sales and customer service all wrapped up into one. Every social media manager needs specific, unique skills to ensure a retailer's digital reputation is protected. "Hiring the best …
Continue Reading about 10 Qualities of an Extraordinary Social Media Manager →
