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The list of skills every small business marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2020. Every small business should make deliberate decisions about their marketing strategy but the complexity is leaving many owners wondering which way to turn...and how to allocate their limited resources. We don't live in a siloed world …
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Everybody wants to be in great shape. Whether it's your business or your body, achieving good health isn't always easy. When it comes to answering your customers' questions, solving their concerns and converting site visitors into customers, your blog is a key component to a healthy regimen. A great blog post has many moving parts and it's your decision whether you want to put forth a half-hearted …
Whether your social media marketing is in-house or outsourced, it's often difficult to see where the gaps are between your current successes and where you need to be. Your inbox is full of tips, tools and hacks to “improve” results and it's exhausting. The best way to remove the guesswork is with a social media audit. As social media has matured and become more complicated, social media audits …
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If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It's called Google My Business. What is Google My Business? Google My Business (commonly known as GMB, and formerly known as Google Local and Google Places) is a free, simple-to-use tool that allows businesses with …
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