Sad But True: Social Media ROI Still in Question

by 2 Comments

automotive-social-media-roi-consulting

What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent. Social media is currently influencing purchasing behaviors and smart marketers … [Read more...]

Social Media Marketing’s Ultimate Goal and How to Achieve It

by 7 Comments

make things happen on a note pad background

I had a former client tell me the other day about how growing fake likes on their Facebook page using dubious means will "look" good. There's a lot of snake oil out there telling dealers and other businesses what success looks like on social media. They describe your problem for you and let you in on the little secret they have to remedy it. Their solution jumps over the hard work and magically promises an engaged audience. There are no secrets, … [Read more...]

5 Fuels to Ignite Your Company Blog Strategy

by 5 Comments

Fire-match-ignite

All digital marketing today is driven by content. Your company blog is an integral part of your overall content strategy. Social and SEO are now an old married couple and if you don't have a sufficient, well-designed blog strategy, you'll miss out on increasing your search engine rank, boosting your thought leadership position and generating new leads for sales. One of my favorite TV shows is Chasing Classic Cars with Wayne Carini. If you've … [Read more...]

Your Biggest Mistake in Content Marketing and How to Avoid It

by 3 Comments

Oops!!

Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right platform to reach your ideal clients is key and then it comes down to the actual creative component. How will you, either as a business owner, marketing manager, or even salesperson, put words on the page, shoot videos and take pictures of all the … [Read more...]

What is Content Marketing and Why Do I Need It?

by 5 Comments

Content-Marketing-Pushpin

Content marketing is a vital component of your business' overall digital marketing strategy. You may have heard the term "Content is King" over that past few years but what power does this "King" actually have when it comes to driving traffic, leads and sales? At the core of your marketing should be useful information. It should attract, convert and eventually close sales. Content marketing then is your business' ability to be the most helpful … [Read more...]

20 Killer Tips to Conquer Twitter Marketing

by 4 Comments

Twitter-money-bag

 11 Twitter accounts are created every second! 67% of Twitter users are more likely to buy from a brand they follow. But Twitter can be a pretty terrifying place when you don't know exactly where to begin or what success looks like. Talking with customers and prospects using Social Media brings about challenges within the daily operation of a business. Integrating Twitter into your marketing requires some specific tactics to make it work for … [Read more...]

Facebook Ads Success Depends on These 3 Important Factors

by 2 Comments

Three-Top-3

Unless you've been hiding under a rock lately, you know that Facebook has been diligently working on ways to improve the newsfeed. To keep the newsfeed relevant, Facebook tweaks its algorithms regularly to keep more people on Facebook. They've shifted it so that promoted content is getting greater visibility. Facebook is getting serious about revenue and it's time you should too. One of the actions Facebook has taken is to address the growing … [Read more...]

The Absolute Best Way to Tank Your Online Reputation

by 4 Comments

Crisis-sign-storm-clouds

90% of Americans say their buying decisions are influenced by online reviews. Social Media and online ratings go hand in hand. Thousands of people share their experiences online everyday with their friends and family. Many are compelled to take it a step further and write a review on Google+ or Yelp, which in turn shows up in search results for other prospective buyers. This wave of interpersonal sharing of experiences has morphed into one of … [Read more...]

The Rule of 7: How Social Media Beats Other Forms of Marketing

by 3 Comments

Whats-Your-Story-typewriter

It's clear that the more contact you have with customers and prospects, the easier it is to develop and sustain sales relationships and ultimately, close more sales. Unfortunately, you're one of thousands who are vying for your customers' attention. If you've been around marketing for a while, you've probably heard of the Rule of 7. The Marketing Rule of 7 states that a prospect needs to hear the advertiser’s message at least 7 times before … [Read more...]

6 Factors of Social Media Marketing that Call for Financial Investment

by 2 Comments

Cash-shopping-cart

Social Media is not free. Many people think it is because the platforms give you real estate to use as you wish. If you're using social media for personal reasons, there's very little financial investment needed. However, if you're a business who wants to connect with customers and prospects, engage them in daily conversations and ultimately drive leads and sales, you need to allocate a portion of your budget to invest in Social Media … [Read more...]