Top 8 KPIs (Key Performance Indicators) of Facebook Marketing


Facebook marketing done right communicates your brand's core message and personality, attracts and engages your target customers, and drives leads to your website. But too often, businesses jump onto Facebook without a plan or a clear idea of what success really means for them. We've all heard how planning improves any endeavor and marketing is no exception. A solid Facebook Marketing Plan not only saves you time and money but also puts you in … [Read more...]

5 Common Challenges Solved with Targeted Social Media Strategy


What are your Social Media goals? Setting goals greatly increases the chance you'll achieve them...but many businesses jump into Social Media without even the thought of what their goals are. Some bring their goals to the table with wide-eyed enthusiasm but get attached to problematic tactics they think will solve their challenges. When things don't work, they give up. With a solid plan and well-defined goals, a targeted Social Media strategy … [Read more...]

7 Time Management Tips for Social Media Managers


A Social Media Manager's job is really a 24/7 gig. It would be nice to shut off the spigot sometimes but customers want what they want, when they want it. In social marketing, so many components need to come together to achieve results and managing it all can be overwhelming. Time management is crucial so you don't feel like you're going to lose your mind. Your head will tell you that you can keep moving forward without time management. "Sure, … [Read more...]

8 Vital Starting Positions for a Modern, Winning Marketing Team


Modern marketing requires thoughtful architecture - complex and carefully designed structure of how to attract target customers, build trust, generate leads and eventually close sales. The specific components¬†that constitute a modern, winning marketing team are too often deemphasized. Strengths and weaknesses are overlooked for the sake of speed or lack of a plan. In your business, as in many, it may be unrealistic to think that 8 different … [Read more...]

10 Guaranteed Ways to #Fail at Content Marketing


Providing great content earns you the right to promote your product. Successful content marketing leaves the reader saying, "This was written specifically for me." The web is driven by content and if your business isn't reaching customers in this way, there's a good chance you're not reaching them at all. I was interacting with a group of business leaders recently who were still stuck on old ways of advertising: blasting messages to anyone … [Read more...]

The One-Two Punch to Sidestep Failure in Social Marketing


Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room asking who had a marketing plan in place right now, shockingly, only a handful of the attendees raised their hands. The … [Read more...]

6 Ways Employees Are Key to Online Marketing Success


What do you want your customers to know about your company? We've all been subjected to thundering advertisements and they just don't ring true anymore. No matter how loud you get, there's always someone louder. Can you advertise price? Sure, and there's always someone who'll undercut you. The only real and lasting expression left to capitalize on and drive sales is the experience you deliver every time a customer comes in contact with your … [Read more...]

What Dave Grohl’s Broken Leg Teaches Us About Personal Branding


Things happen. We get up everyday and expect smooth sailing but the truth is, most days, things happen. Personal branding is the work you do to insure that when things happen beyond your control, your primary message of value stays intact. If you were faced with a situation beyond your control that affected not one but many other people (such as customers), how would they react? What would your customers think and say about you? Would your … [Read more...]

10 Tips for Dealing With Social Media and Online Reputation Attacks


Getting off the sidelines and into the game of social media marketing is no easy task. I see some businesses¬†embrace social media and online reputation management, but there are many more who sit on the sidelines. My experience in the last 6 years has shown me that one of the reasons business owners steer clear of social media is they just don't want to leave themselves open to online attacks. They figure, "Hey, if we're not participating then … [Read more...]

“I Hate Yelp” and Other Afflictions Hampering Your Online Reputation Management


As your business adapts to social media marketing, it's crucial to not disregard that part of social media known as online reputation management. While the term "social media" can mean many different things, it boils down to a digital acknowledgment of what your customers think about you. That feedback can appear on any social channel your customers choose and leaving online reputation management out of that equation is dangerous. As I work … [Read more...]