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Social Selling looks a lot like traditional selling. We build relationships and establish a mutual exchange of value. Social is the new channel we use to communicate with the modern buyer. Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale. Why is Social Selling so important? 1. It drives revenue. 2. You don't … [Read more...]
Blogging for business is front and center in today's marketing world. Written content (ie: your blog) is a tremendous way to create influence and foster visibility, build a strong community around your brand and generate traffic, leads and sales. The best way to draw traffic to your blog is simply to write useful stuff that real people want to read. You don’t just need to have a blog. You also need to update it--often. Nobody will visit your … [Read more...]
If you could laser-target your ideal buyers with advertising they're interested in at the optimal times in their shopping process, all without wasting budget to reach those that'll never buy from you, would you want to know how? In case you haven't heard, Facebook Ads can be very valuable for increasing leads and closing sales. Developing a successful Facebook ads strategy is crucial. It's no longer okay to just post on Facebook, try to … [Read more...]
Social Selling is the act of networking on social channels to develop leads and sales. It's not always easy for sales managers and business owners to incorporate Social Selling in their operation, however there are specific proven ways to motivate your team for success. There's a large contingency of salespeople out there right now who are completely satisfied the status quo. They seem to eek out a month of barely sufficient income to tide … [Read more...]
You hear it everywhere: Social Media is the place to be. You hear it on the media, you hear it from your progressive employees and/or salespeople, heck, you might even hear it from your own head. A little man sits on your shoulder everyday saying, "You better pay attention here, you're missing out!" Wherever the message is coming from, social media marketing and advertising sounds pretty good. The trouble is, as the business owner or manager, … [Read more...]
"Inspiration exists, but it has to find you working." ~Pablo Picasso Lately I've been thinking about how similar selling is to art. One could argue that selling IS art and having known some of the world's best salespeople and trainers, that seems right. What defines an artist is his/her ability to remain inspired and take that inspiration to their craft. Creativity is present in every endeavor we approach, it's just how well one uses it that … [Read more...]
Still on the fence about implementing a process for Social Selling within your company? Maybe you're looking for more proof to have your sales team be more Social. With numbers as high as 70% of the sales process done by the time a prospect contacts you, the time is now to turn your salespeople into savvy Social sellers. Technology has transformed the way we buy. It continues to replace outdated sales tactics. Just like before the phone or … [Read more...]
“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]
Rel•e•vance: The ability to retrieve and publish material that satisfies the needs of the user. Social Media marketing is a crowded space. The effort required now to get your business found, followed and favorited is enormous. It all hinges on how relevant your content is on the social channels you use to connect with customers and prospects. One of the most common questions businesses and their salespeople have about Social Media content is, … [Read more...]
Let's face it. Social Selling is here. Studies have shown that more than 3/4 of salespeople who use social media in the sales process outperform those who don't. Salespeople and their managers who leverage social networks (and the associated tools) in their overall daily sales process enjoy all of the following: Build solid sales relationships Lead generation Close the sale Customer retention It's a wonder then why so many … [Read more...]