Offline and Online Reputation Management: a Gameplan is Required!

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"If you don't like what's being said about you, change the conversation." ~Don Draper Successful offline and online reputation management is difficult. Many businesses struggle with the what, the why and the how to manage their reputation. The goal is to capture your happy, loyal customers' opinions but to get there, many moving parts must align. I notice things. Perhaps it's my love of satire or the fact that Jon Stewart is my idol, but I … [Read more...]

Outsourced Social Media: Beware the 2012 Mentality

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Awesome content drives social media. Social advertising, especially Facebook ads, are required but in the end, it's the content on your profiles and ads that attracts buyers, engages them and helps resolve trust issues impeding the sale. Outsourced social media content has always been available and can be a good option for those who need it.  However, not all outsourced social media content is the same. I like to stay on the front lines of … [Read more...]

Why Social Media Marketing is Harder Than It Looks

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Do you find that your social media marketing isn't returning the love you've been giving it? You're not alone. Social media has become much more complex and it doesn't live in its own silo anymore. It must be integrated with all your other forms of marketing. Marketing is one part creative, one part execution and one part analysis. Failure has to happen in order to get where you want to go. However, failure rates with social media marketing … [Read more...]

Sales and Social Selling: Are They The Same?

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Being successful in sales will take you anywhere you want to go, right? Umm, not so fast. In today's online environment where 95% of buyers start their purchase process online, tried-and-true sales techniques are valuable but not foolproof. I meet sales professionals everyday who excel at their sales process but they're lost when it comes to taking those skills online. Over my 25+ years in car dealerships, I can count on one hand those … [Read more...]

What To Do if The Boss Thinks Social Selling is a Fad

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Using Social Media as part of the sales process can increase revenue. But many sales managers and GMs aren't convinced yet. They're curious but skeptical about how efforts placed on social networks can result in a return on investment and/or sales. Many salespeople see Social Selling from the opposite camp. They know the value but feel like their hands are tied because they're ostracized if found using Social Media in the workplace. Some … [Read more...]

The 4 Cornerstones of Content Marketing That Educate and Build Trust

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"Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others." ~Simon Sinek In today's climate of radical transparency where everything your business says and does is subjected to scrutiny, the most valuable way to attract leads and sales is through education and trust. The vehicle for education and building trust is content marketing. What Delivering Real Value Means Today Real value is … [Read more...]

How to Reduce Customer Friction Points for More Leads and Sales

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We've never had a more complicated time in the history of transactions. Information is traveling much faster than any of us expected. It's not easy and many organizations are struggling. Complicated decisions must be made in real time and customer friction points must be kept to a minimum. People love to buy, they just hate to be sold to. You're not in the business of selling things, you're in the business of helping people buy things. The … [Read more...]

Social Media Marketing Checklist: Helpful Tips for Beginners

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Let's face it, success in Social Media and online marketing has become elusive for many business owners. The days of posting generic messages to your Facebook page are over. Even if you have really enjoyable content on your Social Media platforms, without advanced strategies and tactics, you won't get far. It's become so overwhelming that a Social Media Marketing Checklist is required just to keep things consistent and meaningful. Routine + … [Read more...]

Why Your Facebook Marketing Sucks and How to Fix It

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“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” — Ron Burgundy Think about every networking or social event you've ever been to and you may remember watching everyone deliberately avoiding the person who's always trying to sell. Nobody likes to get stuck talking to a blowhard self-promoter. Many, many Facebook pages are the digital equivalent of that braggart. If you're guilty of this, then it's … [Read more...]

How to Modernize your Culture and Motivate Employees to Create Content

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One of the biggest challenges today is the fact that content is the cornerstone to successful marketing and businesses are having a hard time adapting to it. It's difficult to create content when you're busy operating a business or focusing your efforts on sales. One of the keys to overcoming this difficulty is to modernize your culture and implement programs to motivate employees to participate in the content marketing process. Is it hard to … [Read more...]