Do I Need a Separate Facebook Account for Business?

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I'm not trying to be Captain Obvious here but unless you've been on a deserted island somewhere, you should know by now that Facebook is a valuable tool for marketing yourself and your business. Salespeople leverage it to stay in touch with customers and network with new ones. Businesses make it part of their marketing to generate leads and sales. Almost anyone can benefit from Facebook's reach and it's crazy to ignore it. I get asked a lot, "Do … [Read more...]

Your MOST Important Action in Social Media Marketing and Advertising

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Every business and its salesforce should be focused on the prospective customer. The most important action you can take in your Social Media marketing and advertising requires you to know who that prospect is, inside and out. Your ability to find a customer, sell your product to that customer, and satisfy the customer so that he/she buys from you again should be the central focus of your business. The greater clarity you have with regard to … [Read more...]

4 Actions to Provide Real Value, Not Just Content in Marketing

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Mastering online marketing to make sure your business stands out amongst the noise is not an easy task. Designing quality content in marketing is the first step to win your customers' attention. They crave information about the products and services they're shopping for and it's getting more and more difficult to get them that information first, before your competitor does. The marketing channels are growing and becoming more complex. Social … [Read more...]

8 Ways to Rev Up Online Referrals, Guarantee a Steady Flow of New Customers

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"The best referral engine there is... is a happy customer."  ~John Jantsch In a transaction-based business, sales are driven by good customer experience. When shopping and researching their purchase, your customers look for evidence of a good customer experience. They look at your blog content, your Social Media profiles and your online reviews. Online reviews are actually digital referrals. Even though users may not know each other, online … [Read more...]

Which Social Media Sites Will Give Me the Biggest ROI?

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Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to succeed. Now that Social Media marketing has gone … [Read more...]

Mistakes That Cost You Sales to Your Most Interested Buyers

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In this world of constant noise and heightened mistrust, it's dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly mistake. According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish. Linkedin … [Read more...]

Social Selling for Beginners: 10 Actions to Look Like an Expert

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Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today's technology. The advancements in social media and content management platforms have made it easier than ever to engage and stay connected with those ideal customers. There's never been a better time to incorporate Social Selling into your sales process but if you're a beginner, it's a scary … [Read more...]

The High Costs of Sticking with the Status Quo in Sales and Marketing

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There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing the party. Sticking with the status quo may be a coping mechanism but it's hazardous to your business' health. Everywhere I go I see dealers, business owners and managers taking the path of least resistance to keep their businesses in tact. Playing … [Read more...]

Two Frightening Examples of Failure in Social Networking

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What we say and do speaks volumes about us. Our words and actions tell the story of what it's like to do business with us. Social channels are ideal for leveraging our network to "promote" good intentions and tell the story of our personal brand. But here's the thing about social media: everything you say and do creates a perception in your customers' minds. If you don't want to be a failure in social networking, shouldn't your image be a … [Read more...]

What Sort of Content Should I Be Pushing on Social Media?

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One of my favorite things to do is listen. It feels natural because I'm an introvert and it's provided me wonderful insight with those I interact with daily, including prospects and clients. With respect to Social Media and other digital marketing, active listening can be the best tool you have in your arsenal. I was privy to a conversation the other day during a training I was conducting. It was at the beginning of the workshop and the … [Read more...]