Which Social Media Sites Will Give Me the Biggest ROI?

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Social Media ROI may seem elusive but there are specific steps you can take to leverage the medium without going broke. Marketing to generate leads for any business today requires a holistic approach that includes SEO, content (blog), Social Media and Social advertising. It's difficult to know where to concentrate your resources but it bears close attention due to the investment it takes to succeed. Now that Social Media marketing has gone … [Read more...]

Mistakes That Cost You Sales to Your Most Interested Buyers

social-selling-mistakes

In this world of constant noise and heightened mistrust, it's dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly mistake. According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish. Linkedin … [Read more...]

Social Selling for Beginners: 10 Actions to Look Like an Expert

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Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today's technology. The advancements in social media and content management platforms have made it easier than ever to engage and stay connected with those ideal customers. There's never been a better time to incorporate Social Selling into your sales process but if you're a beginner, it's a scary … [Read more...]

The High Costs of Sticking with the Status Quo in Sales and Marketing

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There are some things that marketing will never fix. It doesn't matter what industry you're in, disruption is at the door. In the auto industry, not only has it entered the room but it's crashing the party. Sticking with the status quo may be a coping mechanism but it's hazardous to your business' health. Everywhere I go I see dealers, business owners and managers taking the path of least resistance to keep their businesses in tact. Playing … [Read more...]

Two Frightening Examples of Failure in Social Networking

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What we say and do speaks volumes about us. Our words and actions tell the story of what it's like to do business with us. Social channels are ideal for leveraging our network to "promote" good intentions and tell the story of our personal brand. But here's the thing about social media: everything you say and do creates a perception in your customers' minds. If you don't want to be a failure in social networking, shouldn't your image be a … [Read more...]

What Sort of Content Should I Be Pushing on Social Media?

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One of my favorite things to do is listen. It feels natural because I'm an introvert and it's provided me wonderful insight with those I interact with daily, including prospects and clients. With respect to Social Media and other digital marketing, active listening can be the best tool you have in your arsenal. I was privy to a conversation the other day during a training I was conducting. It was at the beginning of the workshop and the … [Read more...]

Your Blog, Social Media and SEO: Mash Up…For The Win

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Buckle up, friends. SEO is changing again and in order to stay relevant in search, some things may have to change at your company. Content marketing has been a buzzword for a few years now and many people have ignored its impact. Sure there are those of us who adopted early but now there's no time to waste. Your blog, social media and SEO now all mash up together and your business needs to master them all if you want to win the internet! To … [Read more...]

Is Your Content Worth Sharing? Storytelling Techniques in Social Media

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A good story gains its own life on social media. A great story gets shared...a lot. Is your content on social media worth sharing? Storytelling remains one of the key factors in attracting leads and closing sales. No matter where your "content" is published (on social media and online, TV, radio or even a billboard), masterful storytelling techniques play a significant role in the outcome of your campaigns. I've been following this little … [Read more...]

Is Customer Experience the New Marketing?

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I am a humble student of customer experience and it's been a week of fascinating debacles. I believe there's a direct connection between customer experience and a company's revenue, having lived it during my years managing car dealerships in Southern California. We served some of the most demanding customers on the planet and now that people are connected through social media, customer experience might just be the new marketing. Disruption is … [Read more...]

Social Media and Sales: Follow This Map, Bust the Myth

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There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we all in business to turn a profit? The last time I checked, you can't do that without sales. So, let's talk about the best way you can be an engaging social business while also putting numbers on the board. Now, there are a lot of "social media … [Read more...]