The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee …
What’s a Five-Star Online Reputation Really Worth?
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head—exhausting, slightly ridiculous, and oddly competitive. One …
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3 Essential Social Media Policies to Keep Car Dealers Out of Hot Water
Throughout my dealership management career, I always relied on integrating workable systems, processes and policies to make everyone's job easier and higher profits more attainable. When Kruse Control …
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Dealership Playbook for Monitoring and Responding to Online Reviews
Many people don't know this but Kruse Control got into digital by way of online reputation management. In 2009, I could see online reviews becoming more important than CSI ratings, given the fact that …
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How to Sustain Positive Online Ratings in Automotive Retail
Have you ever had a negative experience with a business? Most of us have and some of us have had a few nightmares. How did it make you feel when it happened? Anger, frustration, disappointment, an …
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The Role of a Stellar Online Reputation in Sustaining Car Dealership Profitability
In today's full-speed, take no prisoners online reputation landscape, where one misstep can spell disaster for a car dealership's reputation, it's crucial to stay vigilant. Imagine losing a sale …