Social Media Manager Job Description: A Complete Guide

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“Never hire someone who knows less than you do about what he’s hired to do.” ~Malcolm Forbes Many businesses have recognized the awesome value and benefit in Social Media marketing. Perhaps you're one of those. You've seen how Social marketing drives leads and sales and boosts your online reputation. However, as a business owner, you aren't spending time on Social networks personally and it’s quite a challenge to figure out who the best person … [Read more...]

10 Outdated Social Marketing Tactics to Stop Doing Right Now

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The speed of Social Media adoption and strategy is getting faster and more complex everyday. It's very difficult to know for sure what tactics will get you the best results. There are many companies still in the dark about the value of social marketing and advertising...and still many more who are stuck in 2011 with their social marketing tactics. The success of your social marketing tactics lies in the content and how you publish and promote … [Read more...]

Why Content Marketing is Your Ticket to More Business

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Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than offering helpful, useful information that prospects can readily access. A recent study by eMarketer shows that US consumers are choosing small businesses because of the personalized experiences they provide compared with larger corporate-owned … [Read more...]

It’s Yelp’s Movie…We’re Just In It

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Every single time I speak to a group about Social Media, someone (or two) raises their hand with a question about Yelp - and with good reason. Like all Social networks, Yelp has its idiosyncrasies. It takes time and effort to learn the ins and outs of Yelp and how to make it work for your business. I have a friend who lives in Silicon Valley. He decided it was time to replace his old car. He began his buying process by researching online (like … [Read more...]

Stop Allowing 3rd Party Review Sites to Dictate Your Sales Revenue!

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We've heard a lot about content marketing and how it can create traffic, leads and sales for your business. What we haven't heard a lot about is utilizing content marketing to help build and retain your online reputation. Up until now most business owners have felt like they were powerless over the online review sites like Yelp and Google+. The information on these sites can dictate whether a prospect will buy from you or not. When 94% of … [Read more...]

The Absolute Best Way to Tank Your Online Reputation

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90% of Americans say their buying decisions are influenced by online reviews. Social Media and online ratings go hand in hand. Thousands of people share their experiences online everyday with their friends and family. Many are compelled to take it a step further and write a review on Google+ or Yelp, which in turn shows up in search results for other prospective buyers. This wave of interpersonal sharing of experiences has morphed into one of … [Read more...]

6 Factors of Social Media Marketing that Call for Financial Investment

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Social Media is not free. Many people think it is because the platforms give you real estate to use as you wish. If you're using social media for personal reasons, there's very little financial investment needed. However, if you're a business who wants to connect with customers and prospects, engage them in daily conversations and ultimately drive leads and sales, you need to allocate a portion of your budget to invest in Social Media … [Read more...]

Be Extraordinary in Business or Social Media Works Against You

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"Social Media doesn't fix anything. I just amplifies things. If your restaurant sucks, it just sucks harder on Social Media. It doesn't make your chicken fingers taste better or your beer taste bolder. Social Media is not a good place to go if you're terrible at what you do." ~Scott Stratten @Unmarketing How awesome is it to do business with you? Customer experience is one of the single most talked about subjects on Social Media. People love … [Read more...]

How are Facebook Ads Different from Traditional? 6 Essentials You Need to Know

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I presented at a conference recently and discovered that 75% of the audience had never run a Facebook ad. While this wasn't that surprising, I did shed a private tear for all those dealerships who are missing out on an awesome opportunity to generate leads and sales on social media. Maybe you're one of those? Let's change that. Do you spend so much time discounting social media that the medium has past you by? Some find it amusing to bash … [Read more...]

Stop Faking It: Why Your Social Media Content Must Get Real

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"Always be a first-rate version of yourself, instead of a second-rate version of somebody else."  ~Judy Garland Fall conference season for the automotive industry means it's a time for me to travel around the country evangelizing Social Media marketing and online reputation strategy. I was in Orlando recently for an independent auto dealers convention. These are non-new-car-franchise dealers who are thirsty for information and are challenged … [Read more...]