The only thing consistent about social media… is change. With platforms, trends, and user behaviors evolving constantly, it's essential for dealers to regularly review and update their employee social media policy. Does your store have a social media policy in place? If yes, when was the last time you reviewed it? If it’s been more than six months, a refresh may be overdue. If …
KRUSE CONTROL BLOG
What’s a Five-Star Online Reputation Really Worth?
These days, managing your dealership’s online reputation is a bit like trying to keep a balloon from touching the floor using only your head—exhausting, slightly ridiculous, and oddly competitive. One minute, you’re coasting along with five-star reviews and a coffee machine that works, and the next, your CSI score has been torpedoed by someone who thinks a 20-minute wait in service constitutes a …
Continue Reading about What’s a Five-Star Online Reputation Really Worth? →
Service She Can Trust: 5 Steps to Win Over Female Customers
I've spent my entire life in the car business, so when I walk into a service department, I see it differently than the average female customer. My focus immediately goes to how employees interact with each other, how customers are treated, and how the process could be improved to create a smoother, more satisfying experience. While my perspective is shaped by industry experience—not as a typical …
Continue Reading about Service She Can Trust: 5 Steps to Win Over Female Customers →
In Uncertain Times, Steady Habits Win
Anyone who's been in the car business for a decent amount of time knows that the business is filled with uncertainty. It's basically a masterclass in controlled chaos. But even by these standards, these new tariff threats feel like someone shook the Etch-A-Sketch we’ve all been trying to draw a stable business on. It’s enough to make even the most zen-like person feel a little twitchy. As a …
Continue Reading about In Uncertain Times, Steady Habits Win →