Kathi Kruse blends new media savvy with toughness learned in the trenches.
When Kathi talks about her path to social media and digital marketing, she does it with a smile. She’s thankful for fond “car-biz” memories and for an abundance of experience, which effectively prepared her for today’s biggest marketing challenges.
Competition has been redefined in the Digital Age and Kathi is no stranger to the constant change it brings. Actually, she thrives in situations that allow her to witness the changes, challenges and opportunities first-hand.
Adapting well to change grants Kathi the power to support transformation in her clients.
Kathi’s unique success is attributed to experience and tenacity, but also it’s her ability to see, understand and leverage the new strategies, tools and technologies required in the digital transformation of business.
An LA-born girl with car people roots, she gravitated toward one of the most highly competitive, male-dominated industries anywhere: the car business. Every step along the way was its own test, which she passed with flying colors. Her experience traversed every job from ground-floor, entry level to the highest executive office where she managed, and served as a consultant for dealerships and auto groups producing hundreds of millions of dollars annually.
“My days in auto retail taught me to be smarter, tougher, and work harder. It makes me fiercely proud of what I’ve accomplished so far, and enormously excited about the work I do today.”
Here’s what 1950’s Los Angeles looked like during the time when my grandfather was a car dealer. PS: notice the bustling GM factory at the end:
For me, the car business was a great teacher and while it’s similar in many ways to all industries, it has unequalled challenges. Transcending a historically adverse reputation is quite tricky and with social media, it can seem impossible. However, social is the most significant and viable approach to positively impact customer perceptions and when you do it right, it’s magic.
The best way to reach tomorrow’s customer today is through social media, but where social channels are common, results are not.
Everyone wants great results. Many give up when it becomes too difficult. That represents an epic opportunity lost.
In order to succeed at digital transformation, companies must think holistically about their strategy. Consumer behavior is driving retail changes and it’s important to understand what those behaviors are exactly.
“My approach is pragmatic and authentic. Digital transformation is upon us. Every business must examine ways it can reinvent itself, through the use of digital technology to improve the way it performs and serves its customers.”
As digital transformation strategies emerge, we create recommendations for deconstructing and restructuring an organization, based on its specific goals. We create a clear pathway forward by giving clients the tools they need to grow their business.”
Today, Kathi Kruse is a Social Media Strategist, Marketing Expert, Consultant, Blogger, Speaker, Author and Founder of Kruse Control Inc. Kathi is the author of “Automotive Social Business 2.0 – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media”. Her Kruse Control Blog is the leading automotive social media blog in the US and Canada.
10% of Kruse Control profits go to animal rescue and advocacy.
Kathi looks forward to your unique challenge and the profitable results created through transforming your organization into a social business. Start growing now by contacting us!
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