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People increasingly turn to social media to engage with brands. Social has matured as a communication channel and people have blended it into their lives. They expect brands to do the same. While many companies now use social media regularly, very few take social customer service seriously. Currently, 92.5% of brands fail to meet customer expectations on social media and these failures can have …
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Content curation - unearthing quality content that adds value to people’s lives - can bring all types of opportunities. Done right, it leads to a more influential position online and accelerates invaluable relationships and referrals. I stumbled upon a post in my newsfeed recently that made me realize we are all content curators now. I also realized my business wouldn't exist if not for my …
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Content strategy is always a good idea. If you ask a room full of business people to raise their hands if they think content strategy is important for success, most everyone will raise their hand high. However, if your next inquiry is, "Raise your hand if you have a documented content strategy for your company," you'll see a lot less hands in the air. 76% percent of B2C marketers report using …
The relationship between social media, authenticity and reputation often seems abstract. It's not always easy to predict the outcomes of actions we take and sometimes there are unforeseen negative consequences that take on a life of their own. The supermoon was fantastic, right? Most of us saw pictures of it and my fellow Facebookians got glimpses of it in our newsfeeds from all over the world. …
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