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There are those who believe that Social Media and sales should never be in the same sentence. In fact, many of you are probably scratching your head right now hearing it come from me. But aren't we all in business to turn a profit? The last time I checked, you can't do that without sales. So, let's talk about the best way you can be an engaging social business while also putting numbers on the …
Continue Reading about Social Media and Sales: Follow This Map, Bust the Myth →
Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It's a process that not every business is ready for. Its processes need to come from the top through superior leadership and training. Only then can Social Selling become part of your business' daily operations. I just returned from …
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Ethics and selling go hand in hand. Trust is built when integrity leads the conversation. The pursuit of wealth can often trump the importance of ethics in the business world. We've seen it happen over and over in our culture. A true leader is one who's resisted the seductions and reached beyond financial success to create true wealth. I've just had the pleasure of attending a keynote from …
Continue Reading about Social Selling and Sales Leadership: 3 Traits of Great Salespeople →
Would you like to sell more? Consumers are starving for relationships they can understand with entities they can trust. It's not easy to know how to develop trust with your customers and prospects, especially if you're new to online marketing and Social Media. It's hard to ignore the numbers when it comes to developing trust using quality content: 61% of consumers say they feel better …
Continue Reading about How to Develop Trust With Consumers in an Untrustworthy World →
