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Many people don't know this but Kruse Control got into digital by way of online reputation management. In 2009, I could see online reviews becoming more important than CSI ratings, given the fact that customers could talk to one another in real time rather than waiting for JD Power to announce their findings every year. Dealership surveys had become boring and customers who took the time to …
Continue Reading about Dealership Playbook for Monitoring and Responding to Online Reviews →
Those of us who have worked in auto retail for any length of time know when the industry is thriving. It's easy to forget the difficult periods when profits are high and the workload is more manageable. However, we've also weathered some hard times, even times when dealerships were shutting down. I tend to adopt a "SWOT analysis" mindset when it comes to business situations. You may be familiar …
I've been working with a dealer client who's number one goal is to control expenses. They reached out for help with a common challenge: despite strong sales and revenue, their profitability was suffering due to poor expense management. While they excelled at moving vehicles off the lot, they lacked the financial expertise to identify and control unnecessary spending. This knowledge gap led them to …
Continue Reading about Top KPIs for Car Dealerships to Align Expenses with Gross Profit →
Dealership financial management plays a crucial role in ensuring success and sustainability. Two key positions at the helm of a dealership's financial operations are the Chief Financial Officer (CFO) and the Controller. While both roles are essential for dealership financial health, they have distinct responsibilities and focuses. Understanding these differences is essential for comprehensive …
Continue Reading about Key Differences Between a Dealership CFO and a Controller →
