Whether you’re new to car sales, been at it a long time or are somewhere in between, everyone is always looking for new and better ways to sell more cars. If you’re looking for a unique way to stand out, automotive social selling is your answer.
If you’re one of a handful of sales professionals that’s already discovered how social media can increase your numbers, you know it’s tough to come up with great content ideas. Let’s face it, you can only post so many pictures of deliveries before you start yearning for something fresh and new to inspire your customers.
5 Automotive Social Selling Content Ideas to Engage More Customers
Here are five post topics, with lots of options, that will attract new customers and help you sell more.
1. Advice/”How To”
This category is the most underutilized and the most critical to raising your online authority. Providing expert advice helps your customers see you as the expert you are. Make a list of the FAQs (frequently asked questions) people need answers for when shopping for a car. Help your audience understand the car buying process, even if they’re not shopping at your dealership (because someday they might be).
There are three main stages your customers are in when it comes to a vehicle purchase:
- Out of market: not looking to buy but always appreciate knowing a trustworthy car salesperson.
- In-market: they are in shopping mode, are looking for help and answers to their questions.
- After market: they have recently purchased and need help with ownership.
Here are three example subjects that are more focused on building your visibility and credibility with “out-of-market” prospects:
- “How To Get Better Gas Mileage”
- “How To Protect Your Car From the Summer Sun”
- “How To Preserve Your Car’s Resale Value”
These example subjects are focused on “in-market” shoppers:
- How to select the right vehicle for YOU
- How to get the most money for your trade-in
- Lease vs Purchase – which is better?
- What to bring with you when you come to the dealership.
- How to improve your credit score
- How to find the right dealership or salesperson to work with.
Next, let’s explore topics for “after-market” current owners and potential repeat customers. Everyone needs a little helping hand once in a while and if they’re having trouble with a feature on their vehicle, you are there to help!
2. Vehicle Video Tutorials
This is not the same as a vehicle video walk-around (although those videos are great). Choose one feature or one helpful piece of info that car buyers will find useful and create a short video. The idea is to provide an answers to common questions.
- How to set up Bluetooth
- How to set the clock and presets.
- How to program the garage door opener.
Here’s a video >>HERE<< outlining the benefits of the 2019 Chevy Silverado power tailgate. Take a look and see how you can take inspiration from this topic of how to work the power tailgate…and make it your own!
This video is pretty fancy (a lot of production, which customers don’t necessarily need) so don’t feel like you need to measure up. In fact, customers like to see videos from real people who are simply trying to help out.
Pro Tip #1: Use YouTube Search to tell you what people are looking for. Use these automatic YouTube suggestions when you’re trying to come up with content ideas/topics.
Pro Tip #2: Pay attention to the tags you put in when you upload your video. Make sure they contain the keywords that will help customers find your video.
3. What You Love About Your Job
People like doing business with people who love what they do!
Every customer experiences apprehension about visiting a car dealership. Building rapport is key to alleviating that fear. Sharing what you love about your job helps customers feel more at ease.
Here are some questions you can answer for yourself to help put your thoughts into form:
- What is your favorite part about selling a car to someone?
- What do you like best about the car business?
- What do you like about the brand you sell?
- What is it about your job that makes you get up in the morning?
Create a video that highlights your personal motivation or share your thoughts in a simple image post.
4. “What to Expect”
Consumers buy cars every 4 to 8 years and never really feel comfortable with the process.
Don’t assume that your future customers will understand what happens when they come to buy a car from you…because they won’t.
Share your “best tips” for what they can expect from you and your dealership. Highlight essential parts of the process as well as unique things you’ll do as part of your professional brand.
5. Delivery Video
Put your phone on the dash and film yourself delivering the car to your customer. Choose a customer who is ready, willing and able to help you – this is usually one of your “Raving Fans” or repeat customers.
If you’re feeling super adventurous, take a demo drive video. You’ll need to do some advance planning and get help from a colleague to film you. Take your best-selling vehicle and have a colleague video you as you showcase specific aspects: turning radius, acceleration, or how a back-up camera makes it a safe vehicle.*
*Then, return the favor to your colleague.
Automotive social selling sells cars!
Content ideas are not as hard to come by as you think. You could do at least ten different examples in each one of these five categories so this post is really more like 50 ideas for your future social media posts. If you do two ideas per week, this will give you enough social media content for 6 months!
Is your New Year’s resolution to sell more cars? Grab my FREE Social Selling Guide and get traction today! Click HERE.