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Early in my career, I opened a Nissan dealership in Rosemead, California with just the owner and a small team of six others. The location had been shut down for a year before we took over. That’s …
Continue Reading about A Blimp, a Dealership, and Lessons in Financial Stewardship →
Content creation, whether it's blog posts, videos, ads or podcasts, is a noble endeavor. If you're a content creator, take a moment and appreciate yourself for putting your expertise out in the world. …
Continue Reading about 3 Ways to Improve Your Content Creation By Doing Less →
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2024. Every auto retailer should make …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2024 →
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2023 →
I've spent years encouraging automotive social media leaders and dealership personnel to be cautious about social media content. As we witnessed recently, the perfect storm blew in and made those …
Continue Reading about Social Media Content: Humor is Not for Amateurs →
Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for …
Continue Reading about What is the Yin-Yang of Social Media Marketing? →
