Every single time I speak to a group about Social Media, someone (or two) raises their hand with a question about Yelp - and with good reason. Like all Social networks, Yelp has its idiosyncrasies. …
Social Selling: 5 Scenarios Prove Hope is Not a Strategy
In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of …
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12 Mind-Bending Social Media Facts with Strategies to Leverage Them
Social Media is changing faster than ever. It's altered the way we communicate and if you're interested in generating more revenue for your business then Social Media strategies should be a part of …
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What Defines Social Media Success?
Social Media marketing continues to evolve and the markers for success seem to be a moving target. Just like any community, the members come and go and shifts happen. Consumer buying behavior remains …
Social Selling: Acquire the Right Kind of Leverage in Online Relationships
The value of every customer you have increases over time. Honoring that value takes commitment and a solid strategy for attracting and retaining customers. Whether you're building online relationships …
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The Future is Noisy: How Your Content Marketing Gets Heard Above the Racket
Have you ever tried to converse with someone while you're at a rock concert? The music is awesome and you just want to share a thought with your friend but the minute you open your mouth, you realize …
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