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There is a street fight for human attention right now. Getting and keeping that attention is difficult without establishing a connection with your audience. The best way to establish that connection …
Continue Reading about 5 Ways Not Creating Your Own Content Can Hurt You →
In automotive retail, we've never had a more complicated time making transactions easy and frictionless. So-called "omnichannel retail" empowers retailers to reach consumers at every touchpoint of the …
Continue Reading about How to Reduce Customer Friction Points for More Leads and Sales →
Halloween is the one day each year when we all try to scare each other for laughs. However, there's something sinister creeping around much more often in the people's heads that doesn't elicit much …
Continue Reading about 5 Real Social Media Fears and How to Overcome Them →
Most business leaders agree they need to a) produce better social media results and b) connect with buyers on a more personalized level. Following through on these two challenges and actually …
Continue Reading about The Do’s and Don’ts of Employee Participation in Social Media →
Social media has matured into a major player for effective marketing and lead generation. Its tremendous growth has amplified the struggles of well-intentioned people aimlessly trying to figure it out …
Continue Reading about 6 Ways to Immediately Improve Your Social Media Strategy →
Talent wins games but teamwork wins championships." -Michael Jordan Modern marketing engages today's hyper-connected, omni-channel consumers. Building a winning modern marketing team with the 8 …
Continue Reading about The 8 Essential Positions in a Winning Modern Marketing Team →
