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Customer service is the new marketing. Social channels, including online review sites, amplify your good customer service and turn it into outstanding marketing. Ignoring social customer service has …
Continue Reading about 7 Star-Trek-Inspired Ways to Master Social Customer Service →
What do you want your customers to know about your company? We've all been subjected to thundering advertisements and they just don't ring true anymore. No matter how loud you get, there's always …
Continue Reading about 6 Ways Employees Are Key to Online Marketing Success →
Let's face it, this monumental shift away from spewing propaganda about products and services to people who don't know you and towards connecting and engaging your target customers is very …
Continue Reading about The 4 Core Factors in Delivering Superior Customer Experience →
Every business owner wants to see glowing online reviews and comments about their organization. It's natural for us to only want the positives pointed out in public. When negative online reviews …
Continue Reading about Negative Online Reviews: 3 Positive Ways They Affect Your Business →
How do we foster and sustain customer loyalty in a world of untrustworthy messages coming at our customers like a fire hose? Loyalty is a customers' intention to continue doing business with you, to …
Continue Reading about Lock-in Customer Loyalty: Cultivate a Great Social Media Habitat →
"If you don't like what's being said about you, change the conversation." ~Don Draper Successful offline and online reputation management is difficult. Many businesses struggle with the what, the …
Continue Reading about Offline and Online Reputation Management: a Gameplan is Required! →
