Maximize resources. Secure your profit.
A brand is no longer what we tell consumers it is. It’s what consumers tell each other it is. The customer journey is more connected than ever. Your customers' experiences get shared whether you're …
Continue Reading about Customer Experience Marketing: Give ’em Something to Talk About →
Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own …
Continue Reading about How to Be a Better Marketer: ONE Thing That Changes Everything →
In this world of constant noise and heightened mistrust, it's dangerous to assume your buyer will notice you easily. Even the most loyal customers can waver and not recognizing this can be a costly …
Continue Reading about Mistakes That Cost You Sales to Your Most Interested Buyers →
I am a humble student of customer experience and it's been a week of fascinating debacles. I believe there's a direct connection between customer experience and a company's revenue, having lived it …
Continue Reading about Is Customer Experience the New Marketing? →
The speed of Social Media adoption and strategy is getting faster and more complex everyday. It's very difficult to know for sure what tactics will get you the best results. There are many companies …
Continue Reading about 10 Outdated Social Marketing Tactics to Stop Doing Right Now →
Surprisingly, many retail business owners still don't see a lead from someone online as a "real customer." If you have a bricks-and-mortar store, there's a tendency to depend on what's right in your …
Continue Reading about Social Selling: 5 Tips to Prevail in the Shifting Consumer Buying Process →
