The car business is undergoing seismic shifts to its business model, most notably in manufacturing, sales/delivery of vehicles and the evolution of consumer buying preferences. The latest EY Mobility …
New Study: Integrating Online and Offline Customer Experience is Key to Automotive Digital Retailing
Today's car buyers expect a seamless, engaging experience. This fact is forcing automotive retailers to convert their traditional vehicle sales processes into hybrids of online and offline experiences …
3 Smart Social Selling Tactics to Convert Hyper-Informed Customers
Many organizations are lagging behind when it comes to meeting their potential customers' needs online. Customers are switching between various sales channels, expecting seamless integration across …
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Prioritize Automotive Digital Retail or Be Phased Out
It's human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. The auto …
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How to Avoid the Pitfalls of Outsourcing Social Media
Outsourcing social media might make sense for your business right now, given all the disruption in retailing and changes in consumer shopping habits. Social media is a powerful tool for businesses …
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How to Reduce Customer Friction Points for More Leads and Sales
In automotive retail, we've never had a more complicated time making transactions easy and frictionless. So-called "omnichannel retail" empowers retailers to reach consumers at every touchpoint of the …
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