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I got into the car business after working at a bank in college where one of the customers was a car dealer. I wanted to earn more money and he offered me a job promising that, so I took it. My …
Continue Reading about How To Attract and Retain Female Car Salespeople, Why It’s a Good Idea →
I've been noticing something for several months now and it's not something that's readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car …
Continue Reading about Car Dealership Accounting Skills Don’t Grow on Trees →
Customer experience is the driver to higher gross profit. What would happen in your particular organization if the majority of your customers raved about their experience? How much more revenue might …
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The car business is going through a string of seismic shifts. The digital consumer is driving sales and car salespeople must evolve to beat the competition. Some savvy salespeople have seized the …
Continue Reading about 20 Social Media Tips for Car Salespeople →
Have you ever heard about The $517,000 customer? It comes from Carl Sewell’s iconic book Customers for Life. In it, he teaches a simple credo, “Find out what customers want…and give it to ‘em.” He …
The list of skills that every auto retail marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true throughout 2023. Every auto retailer should make …
Continue Reading about 10 Skills Every Auto Retail Marketer Must Have in 2023 →
