Each year at Halloween, many of us eagerly anticipate the thrill of haunted houses, spine-chilling tales, and encounters with the occasional apparition. But there’s a new kind of specter that’s casting shadows over our digital world—being ghosted by social media followers!
Ghosted by your followers?
Just as suddenly as a phantom vanishing into the ether, you might notice your post engagement mysteriously dwindling. It’s a digital vanishing act that can be as perplexing as any supernatural enigma. So, as we light our jack-o’-lanterns and brace ourselves for trick or treaters, let’s explore this eerie social media trend and unravel its mysteries.
It can be scary and defeating sharing slices of your life, thoughts, and creativity, only to get little to no attention without explanation. It’s a silent retreat that can leave you questioning your content, your authenticity, and, in the darkest moments, your self-worth.
The good news when it comes to social selling skills
The good news is that, while algorithms are going to algorithm, there are a very specific set of skills that you can apply to cut through the noise and entice your followers back.
Social media is a goldmine for personal selling (aka: Social Selling). But to get your connections’ thumbs stopping on your posts, you need content that pops.
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Here’s your quick guide to crafting content that sticks.
- Be Unapologetically You: Let your personality shine! Authenticity is the name of the game. Whether you’re quirky, sassy, a little snarky, or a total nerd—embrace it. Your vibe will attract your tribe.
- Visuals, Visuals, Visuals: Snap a killer pic or a snazzy short video. Remember, it’s not about the fanciest camera; it’s about that authentic angle. So, filter (or no filter) to your heart’s desire!
- Caption Game Strong: You’ve got their attention with your visual—now, what’s the story? Keep captions snappy, relatable, and sprinkle in some humor or emotion. Oh, and emojis? Use ’em.
- Engage in the Comments: If someone took time to comment, give ’em some love back. Interacting is what social is for. It also boosts your post visibility and builds that oh-so-important community vibe.
- Slide into Stories and Reels: Embrace the ephemeral! Share behind-the-scenes glimpses, quick tips, or just chat about your day. The more approachable you are, the more folks will want to connect and buy.
- Tease a Little: Got something new dropping? Share sneak peeks, countdowns, or ‘coming soon’ teasers to build anticipation.
- Value Bombs Away!: Share little bits of free advice, tutorials, or insights. Give people a taste of what you offer, and they’ll come back for more.
- Keep It Fun with Polls and Quizzes: Engage your followers with light-hearted polls or quizzes. It’s not only fun but gives you insights into what they’re thinking.
- Always Be Learning: See a post you love? Analyze what made you stop and stare. Then, sprinkle some of that magic onto your own content.
In a nutshell, personal social selling is all about the blend of YOU, value, and fun. Keep things real, engage, and remember—it’s not about reaching everyone; it’s about resonating with the right ones. So, go on, dazzle that feed and happy Social Selling!